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Käserei Champignon Debuts Bonfire Grilling Cheeses


SAN FRANCISCO, CA
Thursday, February 14th, 2019

As we head further into 2019, many deli, dairy, bakery, and specialty food companies are showcasing just what is possible in our industry. From new takes on timeless classics to fresh ideas never-before-seen, our industry is introducing a whole other realm of possibilities that exist across all categories.

I had the opportunity to see for myself where Champignon North America is taking the cheese category next, chatting with Mike Hatch, Executive VP of Sales, about a few of the company’s newest products.

Mike Hatch, Executive Vice President of Sales, United States, Champignon North America“This year, we have a really exciting new product that’s called Rougette Bonfire – Cheeses for Grilling,” Mike shared with me. “Grilling is a trend in the U.S. that seems to be growing year after year. And so, we did a lot of market research in the last year and a half that really pointed us in this direction, and this is the result of all that effort.”

Champignon North America's Rougette Bonfire – Cheeses for Grilling line offers two grilling cheese options

The line includes two products. The first is a soft-ripened cheese that consumers can put directly on the grill to crisp the outside up. The second is a grill-able semi-soft cheese that is marinated with five different herbs in oil. Both, when grilled, ooze a buttery flavor that consumers are sure to love.

While these two new cheeses are what this industry reporter's dreams are made of, Mike pointed to another feature of the line that he believes to be the real kicker.

The packaging of the Rougette Bonfire line showcases how to use the cheeses

“The packaging is what’s really exciting because we’re really drawing attention to how we actually use the cheese,” Mike revealed. “And so the outside of the packaging has got fire and grill marks on the product so it’s drawing attention to the entire category of grilling cheeses.”

For more details on Champignon North America’s latest grilling cheese products, watch our exclusive interview above.

Champignon North America


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Since the early 1980’s Champignon North America, Inc. is the import, sales and marketing arm of Käserei Champignon in the US. Our corporate office is located in Englewood Cliffs, NJ just minutes...

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