While I’m definitely a trend follower, I’m not necessarily a trend setter—I leave that to the Instagram influencers who make bank while hawking weight loss tea. Staying on top of the ever-changing food trends can be a tough job, but luckily, food distributor KeHE has taken out all the guesswork. The company’s Product Innovation Gurus, KeHE’s resident trend experts, have come up with a list of five trends that will be making waves in 2019.
Time to take some notes, y’all, because here are the predictions crafted by the experts.
More commonly known as CBD, Cannabidiol, derived from the hemp plant, is about to shake up the industry. The high number of health benefits associated with CBD (including pain, anxiety, and seizure relief, as well as improved sleep) have consumers curious. Although the Food & Drug Administration has said CBD is not permitted in food or drink, the compound is popping up in both pet food and health and beauty products. The hype around CBD shows no sign of stopping, so expect to see more of it in 2019.
Constantly shifting diet trends have brought fats both in and out of style on consumers’ plates. However, fats are now a key component of many trending diets. In 2018, five of Google’s top 10 searches were about the ketogenic lifestyle, a diet that incorporates a high amount of, you guessed it, fats. The high fat diet movement is only gaining more momentum in 2019, with certified Paleo and Keto items up to 75 percent over last year, according to a recent press release.
In 2019, consumers are no longer happy with a one size fits all approach to their food and health products. What works for one shopper may not work for another, and consumers are increasingly looking for products that are functional, great-tasting, and substantial when it comes to daily nutrition. Companies are testing out product quizzes and personalized items like vitamins and health and beauty products. In 2019, custom-fit is the name of the game.
Maybe consumers are getting busier, or perhaps lazier, because they are increasingly looking for more convenient ordering, delivering, and cooking of their food. Many grocers are upping their numbers of fresh grab-and-go products, including ready-to-drink beverages and prepared take-and-bake meals. Shoppers are looking to save time and, according to the press release, 43 percent of U.S. adults who have bought prepared or made-to-order food or drink from a store believe that it does save time. Along with take-and-bake options, retailers can expect to see more frozen and prepared food options taking off.
With consumers becoming increasingly more socially conscious, it is no surprise that their focus should fall on issues of food waste and sustainability. Shoppers are looking for foods with a low environmental impact, so their food not only tastes good, but does good. Sustainable packaging, whole plant (root to stem) and animal (tail to snout) use are going to be all the rage in 2019. 56 percent of shoppers between the ages of 18 and 34 report that environmental responsibility is an important factor in their food choices. Even KeHE has jumped on board the sustainability train by joining forces with brands that promote a higher purpose through its CAREtrade® program.
It’s a lot to keep track of, but knowing the trends is essential to enticing consumers. Shoppers are becoming more and more informed, so expect them to know what the major food trends are, and plan accordingly. With these new movements in food, we’re on track for a truly interesting 2019.
Deli Market News will continue to keep you up to date on all the trends that are sweeping the nation.