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Kraft Macaroni & Cheese Launches New Star Wars Campaign

Kraft Macaroni & Cheese Launches New Star Wars Campaign


NORTHFIELD, IL
Monday, October 19th, 2015

Kraft Macaroni & Cheese is giving Star Wars fans the ultimate experience.

Kraft has launched a series of television commercials showcasing the Kraft Star Wars Room, an interactive website that gives fans an exclusive chance to view and explore rare Star Wars memorabilia, including boxes of limited-edition Star Wars Kraft Macaroni & Cheese and collectible character posters, according to a press release.

Kraft Macaroni & Cheese

Most surprising of all, however, is that the ads feature the largest Star Wars memorabilia collection ever seen on a TV commercial.

Click here to explore the collection on this interactive website.

Watch one of these ads below. It's only 28 seconds:

Scott Glenn, Brand Manager for Kraft Macaroni & Cheese, was excited to share this tribute with the fans.

Scott Glenn, Brand Manager, Kraft Macaroni & Cheese“We’re bringing to life the nostalgia that many young parents feel about Star Wars and Kraft, and creating new and exciting ways to experience them together as a family,” said Scott Glenn, Brand Manager for Kraft Macaroni & Cheese. “The Kraft Star Wars room gives fans a new way to feed their inner Jedi with exclusive access to limited-edition collectibles housed in one amazing shrine.”

Kraft is now shipping collector’s edition Star Wars Kraft Mac & Cheese in four special boxes featuring Yoda, Darth Vader, R2D2, and C3PO. Select retail stores will also offer limited-edition collector’s posters with each purchase, depicting Star Wars Kraft Mac & Cheese noodle characters in action and select character portraits.  

Kraft Macaroni & Cheese

With the upcoming release of Star Wars: The Force Awakens, now's the perfect time to jump on board with these new products from Kraft.

Kraft Macaroni & CheeseKraft Star Wars Room


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In This Story


H.J. Heinz Company and Kraft Foods Group have completed the merger, becoming the 3rd largest food and beverage company in North America and the 5th largest in the world.