KRAVE® is launching a new campaign intended to get consumers not just excited about football, but its line of all-natural jerky.
The company’s new “Pair, Share & Win” campaign gives fans an opportunity to share their unique pairings of KRAVE gourmet jerky and tailgating treats via social media for a chance to win the “Ultimate Tailgate Trip.”
Participants are asked to share their photos on social media using #KRAVEKitchenContest. Prizes up for grabs include:
“We look to capture the unique flavor characteristics of wine country and want to inspire tailgating experiences that have the same culinary commitment to incredible taste,” said Vice President of Marketing, Rusti Porter. “We are thrilled to have this opportunity for fans to engage and share their KRAVE flavorful favorites and their unique tailgating pairings with us through ‘Pair, Share & Win’ for an exciting season on the field and snacking on the sidelines.”
The “Pair, Share & Win” campaign has already begun, and is currently being featured via in-store point of purchase displays, print in national active lifestyle and health & wellness publications, radio, events, and field marketing in key markets.
KRAVE’s unique jerky varieties include Sea Salt Original, Basil Citrus, Lemon Garlic, Black Cherry Barbecue, Grilled Sweet Teriyaki, Chili Lime, Garlic Chili Pepper, Sweet Chipotle, and Pineapple Orange.