KRAVE Launches "Pair, Share & Win" Campaign

KRAVE® is launching a new campaign intended to get consumers not just excited about football, but its line of all-natural jerky.

The company’s new “Pair, Share & Win” campaign gives fans an opportunity to share their unique pairings of KRAVE gourmet jerky and tailgating treats via social media for a chance to win the “Ultimate Tailgate Trip.”

A photo posted by KRAVE Jerky (@kravejerky) on Sep 2, 2015 at 10:47am PDT

Participants are asked to share their photos on social media using #KRAVEKitchenContest. Prizes up for grabs include:

• One Grand Prize winner will receive roundtrip airfare for two to San Francisco, two night hotel stay, a $300 American Express gift card, and tickets to the KRAVE Pair, Share & Win Event in February 2016
• Twenty First-Prize winners will receive a prize package featuring KRAVE tailgating essentials

“We look to capture the unique flavor characteristics of wine country and want to inspire tailgating experiences that have the same culinary commitment to incredible taste,” said Vice President of Marketing, Rusti Porter. “We are thrilled to have this opportunity for fans to engage and share their KRAVE flavorful favorites and their unique tailgating pairings with us through ‘Pair, Share & Win’ for an exciting season on the field and snacking on the sidelines.”

The “Pair, Share & Win” campaign has already begun, and is currently being featured via in-store point of purchase displays, print in national active lifestyle and health & wellness publications, radio, events, and field marketing in key markets.

A photo posted by KRAVE Jerky (@kravejerky) on Aug 29, 2015 at 4:01pm PDT

KRAVE’s unique jerky varieties include Sea Salt Original, Basil Citrus, Lemon Garlic, Black Cherry Barbecue, Grilled Sweet Teriyaki, Chili Lime, Garlic Chili Pepper, Sweet Chipotle, and Pineapple Orange.