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Kroger Introduces New Corporate Branded HemisFares Line

Kroger Introduces New Corporate Branded HemisFares Line


CINCINNATI, OH
Thursday, October 1st, 2015

Kroger has announced the release of new line of exclusive corporate brand products, HemisFares™.

Kroger's HemisFares Products

Imported directly from the most food-rich regions of the world, the new brand is what Kroger is calling, “a guided tour of the best-of-the-best tastes the planet has to offer.” Kroger introduced the brand with 27 authentic Italian products currently on shelves, and plans to add more products and countries soon.

Gil Phipps, VP of Corporate Brands, Kroger"Just like American barbecue can mean many different flavors: spicy, smoky, more of a vinegar base, Italian food changes considerably as you travel across the country," said Gil Phipps, Kroger Vice President of Corporate Brands. "Imagine landing in Italy and getting an in-depth, guided tour from village to village, experiencing the single best example of the most beloved foods from each region."

According to a press release, Kroger has been working side-by-side with the best food connoisseurs, some with decades of experience, to identify the most delectable, regional culinary treasures from around the world. The company’s Corporate Brands team has been traveling to different regions and diving into the locality cuisine. Gelato, for example, originated in Sicily, and HemisFares Sicilian Gelato is made from grass-fed cows who roam the Sicilian countryside.

Kroger is also touting its new packaging for the line, claiming it will take its customers on a journey, explaining precisely where it came from and what makes that product one of the best. Also, each HemisFares item has a "find number" on the packaging to direct customers to other similar products in the HemisFares brand that they may enjoy.

"Whether you're epi-curious or just like eating and sharing incredibly tasty food, when you see our HemisFares brand, you can trust the product within is the best this planet has to offer – bar none," said Phipps. "We're sure customers will enjoy them as much as we enjoy finding them. So, join us on 'A Journey of Epicurean Proportions."

According to the release, customers will be able to expect additional HemisFares products over the next year, from regions including Spain, Japan, and more.

Kroger


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The Kroger Co. spans many states with store formats that include grocery and multi-department stores, convenience stores and mall jewelry stores. We operate under nearly two dozen banners, all of...