In a move to continue making inroads into the U.S. market, global grocer Lidl announced the appointment of Roman Heini to its leadership team as Chairman. Heini joined the company in October, 2018, and will now be relocating to the Lidl’s Arlington, VA, headquarters for his new position, effective March 1, 2019. Heini will be collaborating with the Lidl management team led by US CEO Johannes Fieber. The team will be focused on supporting and optimizing the company’s U.S. store operations, its Best Market integration in New York and New Jersey, and its ongoing expansion into new East Coast Markets.
“I am honored to have the opportunity to join the capable team at Lidl US and to contribute to our expansion in the United States,” said Heini in a press release. “I look forward to working closely with the team as we continue to tackle the priority projects of our U.S. business.”
Heini will be reinforcing the company’s commitment to the U.S. market by strengthening Lidl’s ability to support dynamic business development in the future. Taking responsibility for the U.S. side of the business, Heini will build on the successful work of International Board member Michael Aranda, who will be assuming new responsibilities on the company’s management board in Europe.
“Roman’s decision to relocate to our Arlington headquarters with this appointment underscores Lidl’s commitment to the U.S. and is a major step forward in positioning us for dynamic growth,” said Fieber. “I look forward to welcoming Roman to the U.S. and driving Lidl’s success together.”
Keep reading Deli Market News for more updates on key executive appointments.