Lifeway Foods, Inc has announced its decision to rotate seasonal flavors on an ongoing basis throughout the year. The company’s new Lowfat Watermelon Kefir’s June performance prompted this decision.
“Our Watermelon Kefir is the fourth seasonal flavor we have introduced since 2009. It practically flew off the shelves because it was clearly a product that would be available for a limited time only and shoppers wanted to grab it before it disappeared. That convinced us to expand our seasonal strategy to ensure that there is always a special, limited-run flavor for shoppers to buy,” said Lifeway CEO Julie Smolyansky.
According to the company, Watermelon Kefir generated the strongest sales of any limited-edition kefir in Lifeway’s history and will remain on store shelves through September.
The company will then launch seasonal Pumpkin Spice, Eggnog and Cranberry Crème Brulee Kefir varieties in small batches in September, November and December respectively, with a new spring flavor under development now.
The 5 limited run varieties will offer continuous coverage, complementing Lifeway’s year-round lineup.
“It’s a way to vary the menu for regular kefir drinkers, attract new customers by offering unusual flavor profiles, and continue to build our footprint in the market,” added Smolyansky.
The next three additions’ 32oz SKUs will also feature the new labeling style that debuted with the Watermelon Kefir, including high-impact graphics and easy-to-see nutritional content information on the front of the bottles.
