Fall is a great time to relax with families and try new recipes, which is why Litehouse is launching a family-friendly retail promotion. The “Do Family Night Right” promotion is aimed at supporting retailers nationwide in driving sales with discounted pricing on a popular product, Litehouse’s 20 oz family-size dressing.
“As employee owners, we pride ourselves on developing high-quality products that not only taste great, but also solve consumer pain points,” said Camille Balfanz, Senior Brand Manager. “Our refrigerated salad dressings come in an assortment of sizes and formats for any occasion, in beloved Litehouse flavors like Homestyle Ranch and Chunky Blue Cheese. Our 20 oz. dressings are available in a convenient squeeze bottle, perfect for family game nights, entertaining, and on-the-go occasions like picnics and tailgates.”
Litehouse dressings can be cross-merchandised across the store. I think of garlic bread dipped in ranch, blue cheese dressing being added to a charcuterie board—don’t knock it till you try it—and all kinds of marinades incorporating the dressings.
The promotion began October 2 and will run through November 2. It includes an in-store campaign with signage, secondary displays and point-of-sale materials, as well as sampling and discounted pricing on Litehouse 20 oz dressing at select retailers. Throughout the promotion, the brand itself will be supported by digital advertising, social media and blog posts, family-friendly recipes and more. Consumers will also have a chance to win $5,000 for their next family adventure with a text-to-win and online sweepstakes.
According to a press release, this promotion is a strategic opportunity for retailers to boost sales and increase basket size. The company noted that during the 2018 promotion, it saw a 95 percent increase in sales, with 47 percent of those sales coming from new-to-brand shoppers.
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