Doug Kling, previous Senior Vice President and Chief Marketing Officer of Village Farms International, Inc., recently launched his new organization Kling Strategic Partners LLC. The company has developed a new way to drive growth and deliver value to its clients and their partners, in the form of a new website. I recently had the chance to catch up with Doug and chat about the vision behind the website, and what it means for potential clients of Kling Strategic Partners.
“The website gives clients a better understanding of how we can build and enhance opportunities for profitable growth,” Doug begins, before diving into the tools the website shares with customers. “The new website shares a new proprietary concept known as Virtual Thinking™, based on logical patterns in strategy driven by new dynamics and expectations in the market. This concept has been developed from over thirty years of experiences with major global organizations and government institutions based on the original company founded in 1982 as Resource Network Associates Inc., now re-created and re-launched as Kling Strategic Partners LLC.”
The website, which is already up and running, has a resourceful host of features that will help solidify the message Doug intends to share with the industry. The concept behind the Virtual Thinking feature was based on creating services, goods, and techniques that have no boundaries and confinements.
“Within this strategic logic we have created a platform based on an 8 P’s platform. These additional 4 P’s, added to what are commonly known as the 4 P’s of marketing, bring new dimensions and metrics in how we develop ourselves and our businesses in a world that changes in nano seconds versus days or years. These are truly exciting times. Einstein once said, ‘Imagination is more important than knowledge. For knowledge is limited whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.’”
As we’ve said before, the need for fresh strategic thinking and dynamic objectives is now. As I talk with Doug, he reminds me that Kling Strategic Partners LLC brings together a network of industry experts in both consumer products and agriculture representing a wide range of senior management experience. This experiential equity promises to bring insights while optimizing new opportunities in declining, flat, and growing markets. From seed to need, the team is focusing on consumer products and agriculture.
With the industry in mind, Doug and his team has several goals in terms of the user-experience, based on the needs of the client.
“However, one primary goal to consider and develop is how adaptable an organization is and can become to grow and expand during changing times,” Doug shares.“Charles Darwin once said, ‘It is not the strongest of the species that Survives but the most adaptable to change.’”
Before we end our chat, I want to know a little more about the four additional P’s that he’s created on top of the four P’s of marketing.
“It would take several hours to discuss the properties of these four new P’s,” Doug says. “What I can say is that these proprietary platforms will bring a new dimension to strategic planning that drives consistent growth and adaptability.”
Sounds like we’ll have much more to look forward to from the maker of Kling Strategic Partners!
For more insights, visit www.klingstrategic.com to find out for yourself!