The world is becoming increasingly aware of how business practices reflect on the planet. World Centric is making moves to change the direction of our industry with its line of 100 percent compostable foodservice ware and beverage containers. The latest to join their line is the PizzaRound, a compostable to-go-style pizza container, and the new NoTree hot cups and bowls, made from 100 percent sugarcane paper lined with a bio-based material instead of wood lined with petroleum based polystyrene that is not recyclable or compostable.
Both of the products are 100 percent compostable in a commercial composting facility, so I had to know more about the unique offerings pushing the boundaries for deli counters.
“The PizzaRound is World Centric’s first 100 percent tree-free, plant-based, 100 percent compostable pizza box,” Mark Marinozzi, Vice President of Marketing at World Centric, shared with me. “It is made from 80 percent sugarcane bagasse and 20 percent bamboo,maintains heat better than traditional wood paper boxes, improves crispness, allows pizza operators to use less packaging, and reduces labor and storage costs. It is currently available in 12-inch and 14-inch sizes with more sizes to come later this year.”
Crisper pizza is always a huge plus when nights spent at home are concerned, but what about the beverages to wash the perfect takeaway down? Mark tells me that the company takes its devoted approach to cups and bowls, too.
“Our NoTree Hot Cups and Bowls are fully compostable and come in many sizes for the foodservice industry. Since they are made from 100 percent sugarcane instead of wood fibers, they perform as well as traditional wood paper cups and bowls lined with polyethylene and are non-toxic. They can help reduce waste in restaurant operations and divert waste from landfills when composted in a commercial facility.”
Mark explains to me that over 20 million trees are cut down annually to manufacture the paper cups used in the United States alone. The results of the deforestation to make paper cups, he continues, include loss of biodiversity, less CO2 captured by trees, and indigenous land rights issues.
With a focus on these issues, the company never loses sight of its vision for the future of our industry. This translates into a marketable appeal for end-consumers, as they turn to World Centric’s customers to find sustainable and environmentally responsible containers for their food.
Mark continues, “Our products signal to consumers that the deli or restaurant operator cares about their well-being and the well-being of the planet. The use of World Centric compostable products communicates a message of being innovative and forward-thinking, and it supports better disposal options than throwing packaging into a landfill where it will not break down.”
Putting its money where its mouth is, the company donates at least 25 percent of its net profits every year to small grassroots non-profit organizations that are focused on global social and environmental issues such as housing, clean water, sanitation, and medical care. To make these remarkable feats a reality, though, the company focuses on providing the best eco-friendly approach to business.
“Our goal is to support transitioning to a zero-waste economy, and moving society toward foodservice products made from renewable resources. Since our products are designed to compost into healthy, new soil we are giving deli and restaurant operators a key step in that direction,” concluded Mark.
World Centric stays true to its name, honing in on the planet one container at a time to better our industry and the world in which it lives.