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Aldi Launches New Never Any! Line of Simpler Meats

Aldi Launches New Never Any! Line of Simpler Meats

Tuesday, June 21st, 2016

Shortly after announcing their health-aimed initiative Healthier Checklanes, and dropping MSG, partially hydrogenated oils, and synthetic coloring from every Aldi-exclusive food product, ALDI has now announced a new offering of meat products called the "Free From" line.

Aldi continues upping its concious-eater game to compete with similar rivals, most nostably by trying to appeal to millenials and new-age eaters that want a "cleaner" food experience. The "Free From" Meat Line is another step in the company's desired direction.

Jason Hart, CEO, Aldi"We believe every shopper should have access to food they feel good about serving their family," said Aldi Chief Executive Officer, Jason Hart. "That's why we're dedicated to providing high-quality groceries at affordable prices – making healthy living simple for more than 32 million customers who shop our stores each month."

The company's line of meats is only available at Aldi, with each product certified by the USDA as meeting the following three criteria:

  1. No antibiotics
  2. No added hormones or steroids
  3. No animal by-products (vegetarian fed) 

Aldi's company belief is that shoppers shouldn't have to limit their healthy eating options because of cost, and the company said that the Never Any! line is another solution which addresses this issue.

The Never Any! line include:

  1. Kirkwood Never Any! Chicken Breasts ($3.99 per lb.; random weight)
  2. Lunch Mate Never Any! Ham or Turkey ($3.29; 7 oz)
  3. Appleton Farms Never Any! Hickory Bacon ($4.49; 12 oz)
  4. Kirkwood Never Any! Whole Chicken ($1.49 per lb.; random weight)
  5. Kirkwood Never Any! Chicken Breast Tenderloins ($4.49 per lb.; random weight)
  6. Kirkwood Never Any! Italian or Spinach Feta Chicken Sausage ($2.99; 12 oz)

In select areas, Aldi is also testing out a few special products:

  1. Kirkwood Never Any! Breakfast Chicken Sausage ($2.99; 8 oz.)
  2. Kirkwood Never Any! Chipotle or Tomato Basil Chicken Sausage ($2.99; 12 oz.)

Aldi's Healthier Checklanes are stocked with better-for-you choices and partners with registered dietitians to stock Dietitian's Picks that help shoppers make smart choices.

Keep picking DeliMarket News as we report on new consumer-based product lines, and company commitments to new standards.

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