Looking to court millennial shoppers, Busseto Foods, Inc., the world class producer of Italian-style dry cured meat products, has launched an all new www.busseto.com.
The launch of the company’s new website coincides with the growing popularity of dry cured meats, and the specialty deli category in general—a change driven by the changing shopping habits of a new generation of consumers.
“There’s a new wave of millennial parents and an evolving population of Gen X’ers who have completely different food priorities than past generations,” said Mike Grazier, CEO, Busseto Foods, in a recent release. “According to FMI’s 2016 U.S. Grocery Shopper Trends, shoppers aspire to move away from heavily processed foods and seek products that have minimal ingredients. As a result of this, we are experiencing tremendous growth within our category and demand for the Busseto brand.”
The company’s new website features engaging new video content and arresting photography geared to educate consumers about the art of dry curing and to showcase the versatility of Busseto’s ample product line—a line which includes salami, pancetta, prosciutto, coppa, bresaola, and my personal favorite, chorizo.
The easy-to-navigate website is optimized for mobile, tablet, and desktop browsing. Users can explore the full range of Busseto products, discover new usage ideas, and learn more about the venerable tradition of making dry cured salumi.
The company plans to support the new website with original social media content on Instagram, Facebook, and Pinterest.
“Our new website and social media properties gives us the ability to have a meaningful dialogue with our consumers and retail partners about who we are and what we do,” Grazier added. “By developing original recipe videos and custom content we are able to support our retail partners by driving interest in the category and demand for our brand.”
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