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Butterball Debuts New Amazon Alexa Skill

Butterball Debuts New Amazon Alexa Skill


GARNER, NC
Thursday, November 8th, 2018

There’s nothing like a good turkey mash-up to get the season of Thanksgiving started in style. This month, Butterball announced it is teaming up with e-tail behemoth Amazon to bring consumers more turkey resources than ever before. Officially open and ready to serve, the Butterball Turkey Talk-Line, which has helped empower consumers for years thanks to its text, email, and live chat features, is providing holiday expertise in a new hands-free way this year via Amazon icon, Alexa.

Nicole Johnson, Co-Director, Butterball Turkey Talk-Line“The Turkey Talk-Line is focused on one-on-one help for cooking turkey—whether it’s a first-time cook or a 20-year Thanksgiving veteran,” said Nicole Johnson, Co-Director of the Butterball Turkey Talk-Line. “Nothing will ever replace a phone call with an expert, but our goal is to reach cooks where it’s convenient for them and give them the confidence to ‘Host Like a Boss’ through as many means as possible.”

Now available on Alexa-enabled devices, the new Butterball skill for Amazon Alexa brings trusted Turkey Talk-Line experts straight to consumers’ homes to share answers to frequently asked questions and provide turkey prep advice. Voice-shy consumers can also watch how-to videos on compatible devices like Echo Show, Echo Spot and Amazon Fire TV Cube. To use the Butterball skill for the first time, Alexa users can say “Alexa, enable the Butterball skill” to their Alexa-enabled device or enable directly by visiting the Alexa Skills Store through the Alexa app or on Amazon.com, according to a press release.

Rob Pulciani, Vice President, Amazon Alexa“The new Butterball skill for Alexa lets customers tap into years of expert cooking advice on how to prepare a turkey—even when their hands are full in the kitchen,” said Rob Pulciani, Vice President, Amazon Alexa. “We’re excited that Alexa can help make the holidays a little easier for our customers.”

Turkey Talk-Line experts are available from November 1 through December 24, and include the following festive features:

  • NEW! Butterball Skill for Amazon Alexa: Starting Nov. 1, users can enable the Butterball Skill for Amazon Alexa. Once enabled, just ask the Butterball skill your cooking questions and hear trusted Talk-Line experts share answers. Users can even watch how-to videos on compatible Alexa-enabled devices.
  • Text (844-877-3456): With nearly one in three first-time cooks saying they’d text the Butterball Turkey Talk-Line for cooking help, it only makes sense that, for the third year in a row, the Turkey Talk-Line offers text support in the weeks leading up to Thanksgiving.
  • 1-800-BUTTERBALL (1-800-288-8372): Turkey Talk-Line experts will be available, to answer questions and assist all holiday cooks.
  • How-To Videos: Need a visual guide? Check out our fun and helpful instructional videos at Butterball.com and YouTube.
  • Facebook and Twitter: Help is available through the Butterball Facebook and Twitter pages with tips, special savings, and more.
  • Pinterest: Find Thanksgiving recipe inspiration for your holiday celebration on the Butterball Pinterest page.
  • Instagram: Follow Butterball on Instagram to get a behind-the-scenes look at recipe inspiration for your Thanksgiving meal and more.
  • Live Chats: Engage with turkey experts through live chat on Butterball.com during November and December and receive real-time suggestions and advice.
  • Email: Email Butterball using this form and receive helpful tips right to your inbox.
  • Website and Mobile App: With coupons, trusted recipes, step-by-step how-to videos and key tips for success, everything you need is accessible at Butterball.com and the Butterball Cookbook Plus App.

This is so festive! Alexa play “Eat Us” from Addams Family Values.

To learn more about the ways Butterball is taking the top spot as the season’s best kitchen helper, check out Butterball.com or Butterball’s social channels, like Facebook, Instagram, and Twitter.

Butterball
Topics:


Black Kassel - Snack like RoyaltyVenus Wafers - The Original Mariner Biscut Company - Made simple - Made right

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Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the U.S. - producing more than1 billion pounds of turkey each year. The company's retail and foodservice...

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