There’s nothing like a good turkey mash-up to get the season of Thanksgiving started in style. This month, Butterball announced it is teaming up with e-tail behemoth Amazon to bring consumers more turkey resources than ever before. Officially open and ready to serve, the Butterball Turkey Talk-Line, which has helped empower consumers for years thanks to its text, email, and live chat features, is providing holiday expertise in a new hands-free way this year via Amazon icon, Alexa.
“The Turkey Talk-Line is focused on one-on-one help for cooking turkey—whether it’s a first-time cook or a 20-year Thanksgiving veteran,” said Nicole Johnson, Co-Director of the Butterball Turkey Talk-Line. “Nothing will ever replace a phone call with an expert, but our goal is to reach cooks where it’s convenient for them and give them the confidence to ‘Host Like a Boss’ through as many means as possible.”
Now available on Alexa-enabled devices, the new Butterball skill for Amazon Alexa brings trusted Turkey Talk-Line experts straight to consumers’ homes to share answers to frequently asked questions and provide turkey prep advice. Voice-shy consumers can also watch how-to videos on compatible devices like Echo Show, Echo Spot and Amazon Fire TV Cube. To use the Butterball skill for the first time, Alexa users can say “Alexa, enable the Butterball skill” to their Alexa-enabled device or enable directly by visiting the Alexa Skills Store through the Alexa app or on Amazon.com, according to a press release.
“The new Butterball skill for Alexa lets customers tap into years of expert cooking advice on how to prepare a turkey—even when their hands are full in the kitchen,” said Rob Pulciani, Vice President, Amazon Alexa. “We’re excited that Alexa can help make the holidays a little easier for our customers.”
Turkey Talk-Line experts are available from November 1 through December 24, and include the following festive features:
This is so festive! Alexa play “Eat Us” from Addams Family Values.