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Columbus Adds Craft Beer to its Craft Meats

Columbus Adds Craft Beer to its Craft Meats


HAYWARD, CA
Tuesday, December 18th, 2018

May I just say, Columbus Craft Meats is killing it in the charcuterie game. We recently reported on the company’s interactive charcuterie board creator—a must for busy folks looking for no-fuss entertaining options. And now the craft meat-maker is launching a new product with everyone’s—especially millennials’—favorite drink: craft beer.

Partnering with Faction Brewing, Columbus’s new product, Columbus® India Pale Ale Salame, has notes of sweet pepper, citrus, and spicy hops for a classic IPA taste. It has no added hormones, as well as no artificial colors or flavors.

Columbus Craft Meats is launching a new product with everyone’s—especially millennials’—favorite drink: craft beer

“Craft beer continues to grow in popularity and we wanted to celebrate that in a uniquely Columbus way,” said Henry Hsia, Director of Marketing, in a recent press release. “The new Columbus India Pale Ale Salame is perfect for our adventurous consumers looking to try something new or upgrade their charcuterie boards.”

For those adventurous and bold consumers seeking to try this new product, the 8 oz India Pale Ale Salame can be found in select retailers across the country and has an SRP of $7.99.

Looking to stay in the loop on all things deli-related? Keep reading Deli Market News for the latest and greatest in the specialty food sector.

Columbus Craft Meats
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