Dietz & Watson of Philadelphia is helping consumers add some extra “old-world” traditions to this year’s holiday spread after recently expanding its “Originals” line with dozens of premium antibiotic-free, rBST-free, and organic snacking items.
As the “better for you” snacking category continues to grow, Dietz & Watson is using its 80th anniversary in 2019 to hone in on a wide assortment of offerings, innovative flavors with whole food ingredients, and dynamic packaging to keep consumer interest piqued all-year-long.
“One of the main reasons for our success over the past 75 years has been our ability to not only react to consumer demands, but to anticipate them, so we worked hard on perfecting the Orginals product line for years,” said President and CEO Louis Eni, who is also the grandson of company Founder Gottlieb Dietz. “There is still a lot of ongoing research into antibiotic use in livestock and its effect on resistant bacteria in humans, but regardless of where the science takes us, there is no question that consumers are interested in ABF and organic products.”
According to a press release, nearly all U.S. adults snack—with more than two-thirds snacking at least twice a day. However, medical conditions like obesity and heart disease have since been linked to unhealthy diets, leading Dietz & Watson to lend a helping hand to consumers by creating a line of healthier snacking items under its Originals line. But this is not the first time the meat company has brought low-fat and low-salt “better for you” products to the market. In fact, Dietz & Watson has been in the running since the ’80s.
The new additions to the Original line—a line that was introduced two years ago to answer the rising demand for ABF products as well as act as a nod to simpler times and honest, natural foods that were around when Gottlieb Dietz founded Dietz & Watson in 1939—include the following:
The company also noted in its press release that moving forward, all raw materials for every item that Dietz & Watson prepares will come from suppliers who limit the use of human antibiotics. As of 2016, the meat company no longer works with suppliers who routinely use antibiotics to promote growth and is committed to this program as it continues its business into 2019.
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