As my middle school volleyball coach was wont to say, teamwork and intelligence wins championships (he was a big Michael Jordan fan). In line with this vein of thinking, Field Roast Grain Meat Co., maker of plant-based meat and cheese products, announced an exclusive distribution agreement with Essen Foods in order to streamline its distribution process in New Zealand and Australia. Both companies are coming together due to Field Roast’s vision for its brand and Essen Foods’ experience as an importer and distributor of American-made food products.
“We’re so pleased to expand our relationship with Essen Foods by naming them the exclusive distributor for Field Roast products in Australia and New Zealand,” stated Dan Curtin, President of Field Roast. “Coming off an incredible first quarter where the brand experienced 81 percent YOY sales increase overall, this is a strategic decision we’ve made to create efficiencies supporting our continued growth and look forward to continuing this momentum internationally with the support of Essen Foods.”
Field Roast noted in a press release that Essen Foods has an unmatched network of affiliated cold storage, transport, and delivery infrastructure partners to help expand distribution for Field Roast’s grain meat products, which include Field Roast Sausages, Deli Slices, FieldBurger, Roasts, Loaves, and the brand’s new frozen set. With this agreement, Essen Foods will also provide Field Roast with regional advertising, in-store marketing support, trade show presence, and Australian label compliance.
“Essen Foods is delighted to have been selected to be the exclusive distributor of Field Roast products,” said Yeshaya Brown, Founder of Essen Foods. “We are thrilled to work together in achieving full market penetration of the premium Field Roast product range throughout Australia.”
Through Essen Foods distribution channels, Field Roast is stocked in a vast network of independently-owned Australian retailers including Vegan Pantry, The Leo’s Fine Food & Wine Network, Supabarn, The Cruelty Free Shop, Chapley’s IGA Drake’s IGA, Ritchies IGA and Foodworks.
For more on new products in the dairy, deli, bakery, and specialty food spaces, keep reading Deli Market News.