There’s no slowing the snacking craze down, and instead of fending off the beast, Foster Farms is ponying up and entering the refrigerated snack space. An all-new on-the-go chicken snack, Bold Bites contains fully cooked, ready-to-eat chicken breast pieces that are conveniently packaged in grab-and-go, single-serve pouches.
“Bold Bites feature the same farm-fresh chicken Foster Farms is known for, with globally-inspired and crave-worthy seasonings conveniently packaged to meet the needs of today’s mobile consumer,” said the company’s Director of Marketing Tiphanie Maronta. “Busy parents, young professionals, fitness enthusiasts, and even kids tired of the same old sandwich told us that this product fits the bill; it’s a portable, better-for-you protein option that actually tastes good.”
According to a press release, market research shows that meat snacks are one of the fastest growing snack food categories and are aligned with trends in consumer preferences, including the following:
As a result, Bold Bites captures all of consumers wants and needs, delivering 15 grams of protein per serving— without hormones, artificial colors and flavors, and nitrates —to provide a quick, stand-alone boost of energy. The line includes five flavors: Cajun, Chile Verde, Korean BBQ, Caribbean Jerk, and Parmesan Garlic.
Bold Bites are available in the refrigerated snacks section at major retailers across California, Washington, and Oregon, including Target, Safeway, Albertson’s, Walmart, and Savemart. For more information on Foster Farms, visit fosterfarms.com.
