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Fratelli Beretta Launches New All-Natural Line with Mount Olive, Simone Bocchini Discusses

Fratelli Beretta Launches New All-Natural Line with Mount Olive, Simone Bocchini Discusses

Tuesday, February 13th, 2018

Fresh from the famed Mount Olive, Fratelli Beretta has introduced a new all-natural line of salumi. Minimally-processed, with no artificial ingredients or nitrates, and a 45 percent reduction in sodium, Fratelli Beretta’s Mount Olive line is an homage to the company’s origins and an on-trend option for retailers looking to court increasingly health-conscious consumers.

Simone Bocchini, President, Fratelli Beretta"We analyzed the major concerns of consumers regarding the consumption of Cold Cuts products and the presence of artificial nitrates and nitrites and the level of Sodium per portion were the two concerns that rose to the top," Simone Bocchini, President of Fratelli Beretta told me. "We focused on these two aspects and came up with a line that is both free of added nitrates and nitrites (expect those naturally occurring in Sea Salt and Swiss Chard), and contains 45 percent less sodium than regular salami—without compromising flavor, intensity, and tradition."

With a pleasantly picturesque logo featuring the brand’s geographical namesake, Mount Olive all-natural products are available in a variety of pack sizes, including 4 oz, pre-sliced packages of prosciutto, Milano salami, sopressata, finocchiona, coppa, a 6 oz and 12 oz antipasto packs, and 8 oz whole sopressata, Milano salami, and finocchiona sausages.

Fratelli Beretta All-Natural Antipasto

With a full line of high-quality, traditional cured meats, Simone noted, the Mount Olive brand is a fitting addition to Fratelli Beretta’s 206-year-old tradition of artisan salami-making—all produced in a state-of-the-art facility primed to deliver the best possible all-natural product to market.

Fratelli Beretta All-Natural Prosciutto

"We honor the line with the name of our new location in the U.S., Mount Olive, an area that reminds us a lot of the hills of Italy, with a perfect combination of temperature and humidity," added Simone.

For more on new and exceptional product lines in the dairy, deli, and bakery world, stick with Deli Market News.

Fratelli Beretta

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Fratelli Beretta remains the longest existing family-owned business in Italian charcuterie tradition.

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