Plainville Farms® is getting an overhaul.
Hain Pure Protein Corporation (HPPC) announced on Tuesday that it is introducing new products, packaging, and a new logo for Plainville Farms, reflecting the brand’s values, heritage, and innovation in new products, according to a press release.
The new look will be accompanied by a consumer campaign to increase awareness of Plainville Farms branded products in new and existing markets.
“Plainville Farms has been raising turkey on family farms since 1835 and as part of HPPC has expanded its product offerings and distribution to consumers across the United States,” said Jay Lieberman, CEO of HPPC. “Our commitment to the standards and values that have made this brand beloved to generations of families has enabled us to grow in current and new product areas, particularly whole, holiday and ground turkey, as well as deli products including organic chicken. Our new logo, packaging, products, and consumer campaign will enhance communication of our product features and benefits to meet evolving consumer demand for natural and organic poultry products, while the retention of our Earthwise™ seal demonstrates our continued commitment to quality and consistency.”
Plainville Farms will unveil the new packaging and products, including pre-sliced Organic Chicken Breast, during the Annual Meat Conference in Nashville, Tennessee later this month.
Both natural and organic ground turkey and burgers in new packaging will start shipping this month, followed by an expanded line-up of deli turkey products.
Stay tuned for more exciting new products coming out from Plainville Farms this year.
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