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Hofmann Brands Partners With University to Reach Fans

Hofmann Brands Partners With University to Reach Fans

Wednesday, October 19th, 2016

Hungry anyone? You will be after reading this. Hofmann Brands has been named the official hot dog and Handwich of University of Maryland Athletics. The company’s German Franks, Snappy Grillers and All Beef Hot Dogs, as well as Pepperoni, Meatball and Kielbasa Handwich varieties, will be served at select games through the three-year partnership, in the university’s sports venues including Maryland Stadium and XFINITY Center.

“We are proud to support University of Maryland Athletics as its official hot dog and Handwich partner,” Reginald Bailey, CEO of Hofmann Brands, said. “Sports are an important part of Maryland culture, and as we continue to invest in our presence here, we’re honored to serve our premium products in such a high-energy and engaging atmosphere.”

Hofmann Brands’ hot dogs and sausages are made with premium cuts of beef, veal and pork, and are also fresh, never frozen, and minimally processed.  In addition, the product mix is made with no artificial flavors, colors, byproducts, fillers or MSG. The company’s latest product innovation, the Handwich, is made with an array of Hofmann franks and sausages wrapped in artisan rolls, pretzel dough or puff pastries for a delicious, convenient, grab-and-go snack.

Bacon Wrapped Hofmann Cheddar Brats

The company is comprised of the iconic Hofmann Sausage Company of Syracuse, NY, Hofmann Hots and the Handwich brands, and operates one of the oldest and most trusted meat purveyors in the U.S., according to a press release.  Providing a long history of quality and value, the company was selected because of its authentic 137-year legacy, loyal fan following and high-quality meats.

Mark your calendars Maryland residents and sports-lovers. To celebrate this new venture, the Hofmann Brands food truck will be stationed at the University of Maryland football game Michigan State on October 22, 2016, when during the pre-game tailgate, fans will be enticed to visit the food truck located on Fieldhouse Drive to sample Hofmann German Franks, Snappy Grillers and All Beef Hot Dogs, as well as several varieties of the Handwich including Pepperoni, Meatball and Kielbasa.

New Yorker Chicago Style

Special product coupons will also be available and attendees will be entered to win an exclusive Hofmann Brigade prize pack that will be announced during the game.

Currently, Hofmann’s German Frank and Snappy Grillers products can be found at Maryland, D.C., and Northern Virginia Wegmans and Harris Teeter locations, with an expanding footprint to other grocery stores and retail outlets throughout the East Coast and Midwest.

Hofmann Brands