Black Kassel - Snack like Royalty
Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
The Honey Baked Ham Company Launches Refreshed Branding

The Honey Baked Ham Company Launches Refreshed Branding


ATLANTA, GA
Wednesday, September 5th, 2018

It’s the dawning of a new era for The Honey Baked Ham Company, who is looking to entice more consumers with its iconic World’s Best Ham™. After six decades, the company announced it is refreshing its look with a new brand identity, logo, and menu innovations.

JoAnn Herold, Chief Marketing Officer, Honey Baked Ham Company“Our new look is fun and contemporary, but it still pays tribute to our brand’s history,” said JoAnn Herold, Chief Marketing Officer. “It includes a refreshed color palette and a feel of craftsmanship and authenticity that will appeal to our loyal customers and engage a younger generation.”

An homage to its heritage, the new branding includes the familiar burgundy color of the old logo, while also introducing a new color: warm orange. The new logo will replace the old across The Honey Baked Ham Company’s channels, including its website, advertising, merchandising, packaging, uniforms, and more. The rebrand also includes more sustainable packaging that is certified by the Sustainable Forest Initiative (SFI) and the Forest Stewardship Council (FSC), according to a press release.

And we all know a new look is incomplete without a few new offerings. The Honey Baked Ham Company is launching new heat-and-serve side offerings, a new catering menu, and is developing new recipes for some of the company’s already well-known side dishes, including the following:

  • Loaded Smashed Potatoes
  • Tuscan-Style Broccoli
  • Cheesy Potatoes Au Gratin
  • Creamy Russet Mashed Potatoes
  • Maple Sweet Potato Soufflé
  • Roasted Turkey Gravy
  • Green Bean Casserole
  • Country Cornbread Stuffing
  • Double Cheddar Macaroni & Cheese
  • Cinnamon Apples

Entering a new era, the iconic company unveils a new look and brand identity to engage more consumers

"It is a very exciting time for the brand. We look forward to continuing to serve our customers as the exclusive provider of the signature spiral sliced Honey Baked Ham® while also providing them with new menu offerings in the coming months," said Herold. "Our brand has an incredible heritage and, over the years, has provided special traditions for families across the country. We are proud to remain a trusted, cornerstone brand, while also designing a new look and expanded menu for our growing base of customers."

For more of the latest happening in the realm of deli, dairy, bakery, and specialty foods, keep reading Deli Market News.

The Honey Baked Ham Company
Topics:


Black Kassel - Snack like RoyaltyEiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature

Have a new product, press release or story idea?

Let us know

In This Story


Our 100% Satisfaction Guarantee: If you find the authentic HoneyBaked Ham or any HoneyBaked item less than absolutely wonderful, we’ll make it right. Our commitment is to you, our loyal customer,...

Good Food Media Network Releases 2018 Good Food Restaurants™ List

The company releases its annual rating and economic report offering insight into the purchasing practices of chefs and restaurants and their commitment to sustainable sourcing.
View Press Release

Charlotte-Based Hissho Sushi Debuts at Bank of America Stadium for Carolina Panthers’ 2018-2019 Season

The company provides visitors and Panthers fans sophisticated, fresh options like the California Roll, Spicy Tuna Roll, and Crispy Crab Roll.
View Press Release

P3 Named Official Protein Snack of UFC®

UFC® announced a new marketing partnership with Oscar Mayer®.
View Press Release

New Tuscanini Parchment Crackers Bring the Sun-Kissed Taste of Italy to America's Table

Three handmade varieties deliver a sophisticated touch to meals and light snacks.
View Press Release

WCMA Launches Workforce Committee to Address Labor Challenges

The Association's Inaugural Meeting is set for October 23 in Monroe, Wisconsin.
View Press Release