Hormel Foods has announced a new addition to its Make the Natural Choice® advertising campaign; the latest iteration of the campaign, designed to promote the company’s preservative-free Hormel® Natural Choice® line, features actor Judy Greer.
“We are excited to continue this campaign and celebrate offering consumers a 100 percent natural deli meat option that tastes great,” said Amy Sand, Senior Brand Manager for Hormel Natural Choice deli meats, in a press release. “While it's a light-hearted commercial, it still showcases the dedication our brand has to consumers looking for a natural deli meat with no artificial ingredients and no added preservatives.”
Originally developed in 2015 with the firm BBDO Minneapolis, the Make the Natural Choice campaign aims to start a conversation around the notion of better deli meat.
To bring the campaign to life, the company noted, it enlisted the aid of Greer. Known for her roles in Jurassic World, Ant Man, Arrested Development, and Archer, Greer brought just the right amount of ham to the short ad.
“Judy is a great fit for the brand. I think consumers will find her performance truly fun and relatable,” noted Noel Haan, Executive Creative Director at BBDO.
The spot—a playful send-up of wine-tasting pretenses—features guests at Greer’s “meat tasting” party swirling and sniffing Hormel Natural Choice turkey, club, and BLT sandwiches like preening wine aficionados.
15- and 30-second versions of the spot will air on national television and through select social and digital channels, the company noted. To learn more about Hormel Natural Choice products or view the latest spot featuring Greer, interested parties can visit www.makethenaturalchoice.com.
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