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Johnsonville Enters Chicken Market with New Products

Johnsonville Enters Chicken Market with New Products

Wednesday, March 1st, 2017

With some of its biggest news in the company’s 71 years, Johnsonville has added a new product line to merge further into the consumer sector; chicken. Normally known for its sausage varieties, the company is now offering five varieties of Flame-Grilled Chicken Breasts.

Andria Long, Vice President of Innovation, Johnsonville“Consumers are hungry for convenient and high quality protein options, and currently there are limited options that deliver. We’re very proud of the Johnsonville team who really hit the target on this one and created a product that raises the bar,” said Andria Long, Vice President of Innovation. “Our consumer testing tells us that this new Flame Grilled Chicken will be an early hit in the fully cooked meat category that hasn’t seen much change. This product hits three priorities for consumers: convenience, lean protein, and unmatched flavor.”

The company is offering five flavors in grocery stores nationwide, according to a press release, including the following selections:

  • Garlic & Herb
  • Teriyaki
  • Black Pepper & Sea Salt
  • Southwestern
  • Honey Mustard

The new chicken offerings are packaged in three, 3 ounce portions. Individually seared and sealed in a marinade, the chicken offers consumers both heating convenience while retaining freshness.

The company also indicated that retailers will find success in the following features of the new product line:

  • Free of: fillers, MSG, artificial preservatives, flavors and colors
  • Fully cooked, whole-muscle, chicken breast (no rib meat).
  • Seasoned with dry rubs.
  • Each portion is flame-grilled over open flame to sear the meat.
  • Each chicken breast is 80-130 calories and offers 18 grams or more of protein Perfect for use as a main dish, wraps, salads and soups.
  • Chicken is sourced from U.S.-based poultry farms with the product manufactured in the Midwest.

Steve Pylypiw, Senior Product, Senior Product Development Scientist“Just as we do with our sausage products, a million details go into what we produce for our consumers, so we weren’t willing to go to market with this unless we could get it just right,” stated Steve Pylypiw, Senior Product Development Scientist. 

Johnsonville suggests a retail price of $5.99

What’s next for established companies in new markets? Deli Market News will report.