Black Kassel - Snack like Royalty
Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
KFC U.S. Spearheads Chicken-Scented Sunscreen

KFC U.S. Spearheads Chicken-Scented Sunscreen

Tuesday, August 23rd, 2016

So, you love your chicken. Deep fried, and extra crispy. But do you love it enough to put it in your sunscreen and slather it onto your skin? Kentucky Fried Chicken (KFC) recently put consumers to this test by offering 3,000 bottles of Extra Crispy™ Sunscreen, maximizing on public demand for the tasty meats. 

Kevin Hochman, Chief Marketing Officer, KFC U.S.

"Our chicken is hand breaded and freshly prepared in our kitchens all day every day, which is why you can smell our Kentucky Fried Chicken outside of our restaurants," said Kevin Hochman, Chief Marketing Officer for KFC U.S. "Our Extra Crispy Sunscreen is a fun way to leverage that delicious aroma and let our fans live the Extra Crispy lifestyle for themselves." 

Monday, chicken loving consumers could visit to fill out a request form for their free, chicken-scented 30 SPF sun protectant. The deal was only available to U.S. residents, one per household, and was an exclusive run of the sun-shielding treat. 

"While I'd love to tell you our customers have been asking for this, they haven't," Hochman added. "In fact, I'm pretty confident nobody ever asked for this. It's just some crazy idea we dreamed up." 

Chicken-lovers who missed out on the deal can still view the live website, and find a special message from the Extra Crispy Colonel, according to a press release. The Colonel, played by world famous actor George Hamilton, was recently introduced to the brand’s marketing campaign in June, and is the first product-specific Colonel. 

KFC stated that more than 50 percent of Americans are oblivious to the difference and existence of two separate fried chicken recipes through the company; Original Recipe and Extra Crispy. Extra Crispy Chicken and Tenders are very crunchy and juicy, as well as cooked to a golden brown and hand-breaded.

At the time of this writing, the KFC Extra Crispy Sunscreen website indicated that all samples had been claimed.

Will chicken-smelling lotions be the next meat-induced craze to strike consumers? Deli Market News will report the latest as the public clucks out their answer.

Kentucky Fried Chicken

Black Kassel - Snack like RoyaltyEiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature

Have a new product, press release or story idea?

Let us know

In This Story

Kentucky Fried Chicken. Founded by The Colonel. Practitioners of The Hard Way. Purveyors of the World's Best Chicken.

Good Food Media Network Releases 2018 Good Food Restaurants™ List

The company releases its annual rating and economic report offering insight into the purchasing practices of chefs and restaurants and their commitment to sustainable sourcing.
View Press Release

Charlotte-Based Hissho Sushi Debuts at Bank of America Stadium for Carolina Panthers’ 2018-2019 Season

The company provides visitors and Panthers fans sophisticated, fresh options like the California Roll, Spicy Tuna Roll, and Crispy Crab Roll.
View Press Release

P3 Named Official Protein Snack of UFC®

UFC® announced a new marketing partnership with Oscar Mayer®.
View Press Release

New Tuscanini Parchment Crackers Bring the Sun-Kissed Taste of Italy to America's Table

Three handmade varieties deliver a sophisticated touch to meals and light snacks.
View Press Release

WCMA Launches Workforce Committee to Address Labor Challenges

The Association's Inaugural Meeting is set for October 23 in Monroe, Wisconsin.
View Press Release