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KRAVE Partnered with Olympic Gold Medalists Michael Phelps and Carli Lloyd for a Winning National Jerky Day

KRAVE Partnered with Olympic Gold Medalists Michael Phelps and Carli Lloyd for a Winning National Jerky Day

Monday, June 13th, 2016

Geared up for gold for National Jerky Day, and maintaining its position as a go-to snack for athlete performance, KRAVE celebrated the June 12 holiday through an exclusive partnership with two Olympic gold medalists, Michael Phelps and Carli Lloyd.

Rusti Porter, Head of Marketing, KRAVE"Welcoming Michael and Carli to Team KRAVE has been an exhilarating experience and an amazing way to celebrate National Jerky Day. Both Olympians have catapulted to success and redefined the boundaries of athletes, similar to the KRAVE brand rapid revolution of the jerky category," said KRAVE Head of Marketing, Rusti Porter. "Our support of Team USA with Michael and Carli by our side is just one more way that KRAVE is expanding into the lives of health-conscious consumers looking for better-for-you and great tasting snack options."

This partnership, according to a recent press release, launched its own extensive creative marketing campaign that runs conjointly with the company’s “KRAVE Better” campaign, which is currently ongoing. The Olympic-themed partnership with Phelps and Lloyd featured the following: 

  • Point of sale displays
  • Narrative video content
  • Print and digital advertisements

Carli Lloyd, Olympic AthleteThe company stated that as Phelps and Lloyd have shown record-shattering performances of their own, the partnership exemplifies KRAVE’s call to consumers to persevere and accept no compromises. 

Michael Phelps, Olympic Athlete"Throughout my career, I have been driven by the goals I have set for myself that have been designed to push me to dream bigger and reach further regardless of any past successes," said Michael Phelps, a 4-time U.S. Olympian and 22-time medalist winner. "I am excited to join Team KRAVE, a company whose products have become a part of my lifestyle and be included in their 'KRAVE Better' campaign on the Road to Rio™." 

U.S. Olympians for the upcoming Rio games will also have access to the company’s nutritional and tasty jerky snacks through the Hershey Company’s official sponsorship with the United States Olympic Committee.

The company stated that Phelps and Lloyd are added to the company’s celebrity lineup of current KRAVE athletes which includes:

  • Vernon Davis: all-pro tight end
  • Jillian Michaels: health and wellness expert
  • Meb Keflezighi: Boston Marathon Champion and U.S. Olympian

DeliMarket News will continue to be your go-to source for industry partnerships and marketing campaign announcements.