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KRAVE® Jerky's Rebecca Etter Gives the Scoop on New Category Launch


SAN FRANSISCO, CA
Thursday, February 16th, 2017

Krave Jerky is delving into the meat stick category, bringing with it more options that cater to consumer trends for natural foods.

The company’s Innovations Marketing Manager, Rebecca Etter, met up with me on the floor of the recent Winter Fancy Foods Show to discuss the launch of Krave Sticks and give a glimpse of what’s to come from the growing company.

Rebecca Etter, Innovations Marketing Manager, Krave Jerky

“We’ve worked on these sticks with the Culinary Institute of America and we’re very proud of the outcome,” Rebecca shared with me, explaining that the flavors are both unique and differentiated.

Three launches are taking place this month, including:

  • Korean barbecue style sesame garlic beef with sweet potato
  • Spicy red pepper pork with black bean
  • Rosemary lemon turkey with white beans

Excited about what’s to come? Rebecca also shared that Krave has more up its sleeve in flavorful launches coming soon.

To see my entire interview with Krave’s Innovations Marketing Manager, watch the brief video above. And stay tuned to Deli Market News for all the latest in industry launches and events.

KRAVE® Jerky