Land O’ Frost, Inc. is gaining a helping hand from leading meats industry marketer Reggie Moore, appointing the vet as its Senior Vice President of Sales and Marketing. Moore will be tasked with overseeing strategies that support Land O’ Frost’s business and growth goals, including developing strategic growth initiatives.
“Land O’ Frost combines the innovation of a leading, national food manufacturing operation with the caring attitude of a family-owned business,” said Moore upon his appointment. “I look forward to being part of an exciting future as we continue to build the company’s product profile and further expand our presence nationwide.”
In a company press release, Land O’ Frost cited Moore’s proven record as an effective leader, having overseen sales and marketing operations for a range of global brands. Prior to this new role, Moore was Vice President of Sales and Marketing at Cargill. He also headed global strategy and marketing at Tate & Lyle and was Vice President and General Manager at Hillshire Farm. At the latter, Moore was responsible for a $1 billion business unit.
“Reggie knows our industry inside and out, and his track record as a driven, results-oriented marketer speaks volumes about his leadership abilities,” explained David Van Eekeren, President and CEO at Land O’ Frost. “His strategic insights and analytical approach will be an extraordinary asset as we continually strive to develop and market products that meet today’s and tomorrow’s consumer preferences.”
Moore is a graduate of Morehouse College in Atlanta, and received his Master’s in Business Administration from Northwestern University’s Kellogg School of Management.