Call this partnership a home run! Minor League Baseball™ and Applegate Farms are teaming up to form the “Official Natural and Organic Meat of MiLB.” Applegate will be bringing “The Cleaner Wiener,” a 100-percent grass-fed beef hot dog, to baseball fans nationwide. Made with simple ingredients, and never any chemical nitrates or nitrites, this dog knocks both flavor and goodness right out of the park.
“Partnering with Minor League Baseball was a no-brainer for Applegate. Not only do both brands have similar values, but you can’t argue with the iconic pairing of hot dogs and baseball,” said Nicole Glenn, Vice President of Marketing at Applegate, in a press release. “We are very excited for the opportunity to serve our products across the country—especially hot dogs at concessions stands—at select Minor League Baseball ballparks, and hope attendees will choose Applegate during their next grocery store visit.”
The press release noted that Applegate’s “cleaner, crave-able food for everyone” mantra will carry over to concessions options at select Minor League Baseball ballparks, with teams offering “The Cleaner Wiener” and a variety of cleaner meats from the Applegate product lineup on their menus.
“Minor League Baseball is built on pure, authentic, and fun experiences in our ballparks and making connections with fans,” said David Wright, Chief Marketing and Commercial Officer at Minor League Baseball. “Applegate employs the same principles to produce and promote clean and natural products, making this relationship an ideal pairing.”
Applegate’s messaging will be featured in ballparks as part of an integrated media plan, so fans can engage with its unique and custom content. I’m sure there will soon be an enviable hashtag campaign.
For the latest in meaty partnerships, keep reading Deli Market News.