Sustainability is in demand, and as the ease of online shopping draws in consumers, many sustainable companies are making the leap to online distributing. One such company is Niman Ranch, a national leader in sustainable agriculture and humane livestock practices, who announced its products will now be available on AmazonFresh and ButcherBox.
“To expand the reach of progressive customers across the country we’ve partnered with some of the best distributors in the industry to carry the Niman products. We’re pleased we can maintain the relationships while maximizing the online opportunities,” said Jeff Tripician, General Manager of Niman Ranch.
According to Forrester Research, more shoppers buy products online than in stores, with more than 51 percent of shoppers buying online for the first time ever. Online grocery sales, specifically, are thriving, amounting to nearly $7 billion dollars in 2016, as sustainable, healthy, and delicious food products are driving the trends, noted a press release.
Niman Ranch seeks to expand its consumer-base and increase nationwide availability of its popular sustainable and Certified Humane® meats as a result of these online trends. With one of the largest networks of 720 small, independent U.S. family farmers and ranchers, Niman Ranch adheres to some of the strictest animal welfare protocols in the industry and is dedicated to raising all beef, pork, and lamb on a pasture and feeding its animals a 100 percent vegetarian diet without the use of antibiotics or hormones.
“Savvy online consumers do their homework and want to know where their meat comes from. They want transparent information that is available and reliable. Niman Ranch offers meats Raised with Care™,” said Tripician. “AmazonFresh and ButcherBox are committed to providing customers with the highest quality products that also support a family farming network stabilizing Rural America. AmazonFresh and ButcherBox are showcasing the family farmer network to online shoppers around the globe. At the end of the day, AmazonFresh, ButcherBox, and Niman Ranch appeal to an enlightened culinary enthusiast, and that makes this a great partnership.”
Amazon, a top Internet retailer in 2016, and ButcherBox, a top meat subscription service in 2016, are broadening convenience by adding to its online choices. ButcherBox’s partnership with Niman Ranch has created consistent sustainable meat options with heritage breeds that are all Certified Humane, adding to its own brand of sourcing meats without antibiotics or hormones as well as supporting family farms across the country.
“We are a food-loving group that focuses on sourcing the best possible products, delivering an exceptional customer experience every day. Niman Ranch helps make that possible,” said ButcherBox Founder Mike Salguero. “We want to make a difference in the world around us and are able to do that by offering top quality proteins that are raised humanely by independent family farmers.”
Keep an eye out for Niman Ranch baby back ribs, pork chops, tenderloin, charcuterie, and snack packs, among other sustainable products, on AmazonFresh and ButcherBox soon. And for more sustainable deli news, keep checking back with Deli Market News.