Meat industry staple Niman Ranch is making its move into a new food segment, announcing a brand new line of artisan charcuterie. The 23-item line of Genoa Salame, Capocollo, Hot Sopresatta, Pepperoni, and Pancetta are available in multiple retail and food service formats, three snack pack varieties, and a lunch kit named “Gourmet Provisions.”
“In response to the urging of chefs and specialty grocers who wanted a real choice in superior tasting charcuterie made humanely and sustainably by U.S. family farmers, we created a new product category from our delicious tasting pork,” said Jeff Tripician, General Manager and Chief Marketing Officer. “We are pleased to expand what we offer with a Niman Ranch charcuterie that shares the values of our customers.”
It’s no secret that American-made charcuterie has been a trend amongst food producers in the country, with Bon Appétit Magazine highlighting its success in the marketplace among consumers. According to a press release, Niman Ranch’s line of Charcuterie comes from the network of skilled family farmers raising pigs in a sustainable and humane environment. Created without antibiotics, the product is crafted using high-quality heritage breed pork and old-world techniques. There are no artificial ingredients, preservatives, or added fillers, and Niman Ranch’s new line is never heat treated.
“We knew in developing this line that it would be a superior product,” said Drew Calvert, Senior Director of New Products. “When you age or cure meat, you remove the water and intensify the flavor. Our fresh pork is known as some of the best tasting in the marketplace. By starting with the finest tasting meat, the production techniques enhance the flavor and you can taste the difference.”
Niman Ranch pork is third-party certified under the Certified Humane® program and from hogs raised by a community of small, independent U.S. family hog farmers, the company says, who each adhere to some of the strictest animal welfare protocols in the industry. These protocols include:
Niman Ranch products are available nationally through its distributor network, and stay tuned for a new Prosciutto product to be introduced later this summer! For more information, check out www.nimanranch.com.
