Black Kassel - Snack like Royalty
Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
Oscar Mayer Announces Major Quality Improvements to Its Iconic Hot Dogs

Oscar Mayer Announces Major Quality Improvements to Its Iconic Hot Dogs

Tuesday, May 2nd, 2017

The Oscar Mayer brand has announced changes the company is calling “radical” to its full line of hot dogs, with the goal of being the first to market options with no added nitrates, nitrites, or artificial preservatives in its meat.

“Oscar Mayer is America’s most iconic hot dog brand, and, as the equity leader, we felt it was time to take a stand for the love of a better hot dog,” said Head of Marketing Greg Guidotti. “We heard from hot dog fans across the country that they wanted a hot dog without artificial preservatives in meat or added nitrates and nitrites–all without compromising on the great Oscar Mayer taste they know and love.”

With no by-products in its hot dogs, the company has set a summer goal of getting a hot dog in every hand.

Oscar Mayer Bus

Guidotti added, “While it wasn’t an easy task, we’re excited to say that we did it. Across every single one of our hot dogs…No added nitrates or nitrites. No artificial preservatives. No by-products. And, all while delivering the same great taste. Oscar Mayer is the first national brand to do it across every single one of our hot dogs, and we did this without changing the price to our consumers. We’re excited that everyone will now have access to a better quality hot dog with the best quality ingredients.”

With the help of its famed Wienermobile teams, Oscar Mayer said its revamped product and the vehicle modeled after it are literally being taken where it’s never been before.

Whitney Shaw, Director of Oscar Mayer Brand Build, Oscar Mayer“When we say we’re going to great lengths to get our hot dogs in every hand, we mean it,” said Director of Oscar Mayer Brand Build Whitney Shaw. “We’re putting the Wienermobile on-water in New York Harbor for the first time, visiting remote towns outside the contiguous United States, and empowering the Wienermobile drivers to make as many off-the-beaten-path stops as they can make. We’re doing it all for the love of hot dogs.”

Six Wienermobile vehicles will be on the road all summer long, from the Statue of Liberty, to remote towns like Whittier, Alaska, and many stops in between. The ‘mission’ is being supported through a versatile marketing campaign spanning TV, print, digital, social and PR support. Fans are encouraged to use #ForTheLoveOfHotDogs to tell the Wienermobile teams where to go.

With three months of ventures to come for, keep checking in with Deli Market News.

Oscar Mayer

Black Kassel - Snack like RoyaltyEiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature

Have a new product, press release or story idea?

Let us know

In This Story

Whether it’s out in the backyard or over a paper bag lunch, our products have the proven power to make your spirits soar.

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release

Apex to Represent Ice-O-Matic® in MAFSI Territory 16 & 19

Sales and sales support coverage by the global ice machine manufacturer now includes multiple states in the Midwestern U.S. with personnel in four major cities.
View Press Release

HNINA Receives Chocolatier's Award

International Chocolate Salon honors Vanessa (Hnina) Morgenstern-Kenan with The Chocolatier's Award.
View Press Release