The plant-based food trend is heating up around the globe, and Tofurky is zeroing in on its retail footprint in the U.S. and beyond as a means to keep up with the overwhelming consumer demand.
“We’ve led the plant-based movement for more than 35 years and since anchored a skyrocketing plant-based protein category, so it’s exciting to see the world join us in advocating for the welfare of people, animals and the environment,” said CEO Jaime Athos.
According to a press release, Tofurky has secured more than 5,000 U.S. retailers in the last year, including increased distribution at Walmart, Target, Publix, and Sprouts, while amplifying its global footprint throughout the U.S., United Kingdom, and Australia by 30 percent. The company attributes this growth in large part due to its addition of a 44,000-square-foot manufacturing facility in Portland, Oregon, that features a state-of-the-art kitchen where chefs handcraft Tofurky innovations, 400 sustainable rooftop solar panels, and a rainwater harvesting system.
Tofurky also reported that it has achieved double-digit sales year-over-year. Over the last 12 months, plant-based foods in the U.S. experienced an increase in sales of 20 percent, reaching $3.3 billion, with the meat alternatives category, valued at $3.6 billion globally, seeing a 24 percent increase and $670 million in U.S. sales.
“No longer are plant-based foods reserved for vegans and vegetarians. The meteoric rise in sales is indicative that there’s a place for delicious plant-based foods like burgers and creamers in most everyone’s kitchen, and it’s being fueled by young families and flexitarians who simply want to eat less animal products day-to-day,” Athos continued.
With a full range of plant-based protiens, including roasts, DIY grounds, chick’n, deli slices, veggie burgers, hot dogs, sausages, and tempeh, Tofurky’s complete product line is available at conventional and natural grocers across the U.S., United Kingdom, and Australia.