Black Kassel - Snack like Royalty
Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
Tyson Changes Foodservice Strategy With New Division

Tyson Changes Foodservice Strategy With New Division

Monday, January 30th, 2017

In a new strategy to better focus on its customers in foodservice, Tyson has announced a new division by the name of Tyson Foodservice Teams. The new customer-centric division is aimed to focus on the challenges that foodservice operators’ face, while providing them with the options to fit their needs.

Kim Cupelli, Vice President of Marketing, Tyson Foods

"It seems many operators may feel that food companies are 'out of touch,'" explained Kim Cupelli, Vice President of Marketing for Tyson Foods. "We aim to change that perception by supplying our customers with not only high-quality proteins for the center of plate but also experienced, empathetic teams who can play a trusted, consultative role focused on their success.”

According to a press release, the specialized “Foodservice Teams” focus on the company’s main channels of restaurants, colleges and universities, K-12, health care, convenience, hospitality, and military. The teams are then trained to listen to operators’ concerns, including issues such as increasing competition, changing taste and trends, and rising rents and wages. 

To further support its new foodservice strategy, the company has launched its "What’s On The Line" campaign, introducing a rebrand that includes:

  • A new "Core Credo"
  • Individualized channel teams with unique logo treatments for each
  • Support and resource materials focused on each, unique channel
  • Website revamp with channel-specific content directed at operators

Will McCormick, Chef, MOD Restaurant and Social“The relationship I'm looking for with a food purveyor is not just supplying us with ingredients, but providing us with solutions to achieve the perfection that all of us hope to achieve,” said Chef Will McCormick of MOD Restaurant & Social. “They need to listen and know we are ‘working our tails off’ day-in and day-out in chaos in order to make our dollars to pay rent, pay our mortgages, and achieve our dreams. We want a supplier that's going to know our business – and grow our business with us.” 

To learn more about Tyson’s foodservice operations, visit the company at

Tyson Foodservice

Black Kassel - Snack like RoyaltyEiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature

Have a new product, press release or story idea?

Let us know

In This Story

Tyson Foods, Inc., founded in 1935, is one of the world's largest producers of chicken, beef, pork, and prepared foods.

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release

Apex to Represent Ice-O-Matic® in MAFSI Territory 16 & 19

Sales and sales support coverage by the global ice machine manufacturer now includes multiple states in the Midwestern U.S. with personnel in four major cities.
View Press Release

HNINA Receives Chocolatier's Award

International Chocolate Salon honors Vanessa (Hnina) Morgenstern-Kenan with The Chocolatier's Award.
View Press Release