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Tyson Changes Foodservice Strategy With New Division

Tyson Changes Foodservice Strategy With New Division


SPRINGDALE, AR
Monday, January 30th, 2017

In a new strategy to better focus on its customers in foodservice, Tyson has announced a new division by the name of Tyson Foodservice Teams. The new customer-centric division is aimed to focus on the challenges that foodservice operators’ face, while providing them with the options to fit their needs.

Kim Cupelli, Vice President of Marketing, Tyson Foods

"It seems many operators may feel that food companies are 'out of touch,'" explained Kim Cupelli, Vice President of Marketing for Tyson Foods. "We aim to change that perception by supplying our customers with not only high-quality proteins for the center of plate but also experienced, empathetic teams who can play a trusted, consultative role focused on their success.”

According to a press release, the specialized “Foodservice Teams” focus on the company’s main channels of restaurants, colleges and universities, K-12, health care, convenience, hospitality, and military. The teams are then trained to listen to operators’ concerns, including issues such as increasing competition, changing taste and trends, and rising rents and wages. 

To further support its new foodservice strategy, the company has launched its "What’s On The Line" campaign, introducing a rebrand that includes:

  • A new "Core Credo"
  • Individualized channel teams with unique logo treatments for each
  • Support and resource materials focused on each, unique channel
  • Website revamp with channel-specific content directed at operators

Will McCormick, Chef, MOD Restaurant and Social“The relationship I'm looking for with a food purveyor is not just supplying us with ingredients, but providing us with solutions to achieve the perfection that all of us hope to achieve,” said Chef Will McCormick of MOD Restaurant & Social. “They need to listen and know we are ‘working our tails off’ day-in and day-out in chaos in order to make our dollars to pay rent, pay our mortgages, and achieve our dreams. We want a supplier that's going to know our business – and grow our business with us.” 

To learn more about Tyson’s foodservice operations, visit the company at www.tysonfoodservice.com.

Tyson Foodservice