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Tyson Foods Unveils New Look and New Direction

Tyson Foods Unveils New Look and New Direction

Thursday, February 23rd, 2017

A new face and strategy has been announced for Tyson Foods. The company revealed a new corporate logo earlier this week as part of what the company called a new direction for itself.

Sally Grimes, President of Retail Business, Tyson Foods"We're driving growth through strong innovation and brand-building," said Sally Grimes, President of Tyson's Retail Business.

The big reveal was made amongst other points outlining President and CEO Tom Hayes’s position on growing Tyson in the future.

Amongst the particulars were continuing to invest in innovation, aiming for one of the world's leading producer of NAE chicken with the expansion of its own offerings in the category, and moving further into sustainability and transparency.

Tom Hayes, President and CEO, Tyson Foods

"For us, sustainability isn't a single issue; it's about focusing on multiple dimensions in order to advance the whole," said Hayes, according to a recent release. "We will use our reach, capabilities, and resources to drive positive change at a scale we believe no other company can match."

Hayes also said the company's new approach to “financial fitness” will fund investment in long-term growth, including efforts to reduce waste across the company, the allocation of capital for growth, and transforming business models through technology.

Other points outlined in the release included:

  • Setting a goal of reducing workplace injuries and illnesses by 15 percent year over year
  • Establishing strategic partnerships to set science-based sustainability goal
  • Continuing third-party audits of farms to certify humane treatment of chickens
  • Improving how chickens are raised through a concept farm, with innovations designed to be better for the birds, the environment and food safety

"The purpose of our company is to raise the world’s expectations for how much good food can do, and we’re uniquely positioned to deliver just that," said Hayes.

Deli Market News will continue to follow this and other company strategies relevant to the industry.

Tyson Foods