I’ve not yet had the pleasure of trying Milk Bar’s products, but the bakery’s cult following assures me that I should. For those consumers unable to travel to its locations, they may soon be able to see Milk Bar’s products on retail shelves.
According to an interview with Fortune, CEO Christina Tosi explained that she is set to close a Series B round of funding this week. The sole investor during this round is Sonoma Brands, which the news source noted has backed such companies and brands like Krave Jerky and Smashmallow.
“This is the next chapter. It’s not about legitimizing the business anymore,” Tosi remarked. “Our community is so much bigger than just where we have stores. It’s about reaching people in more meaningful ways.”
With Sonoma Brands at its back, Milk Bar is now poised to enter into the retail space. Sonoma Brands Partner and Founder Jon Sebastiani stated that this investment is one of the largest the firm has ever made, and that he will personally help build the team that will bring Milk Bar to grocery outlets.
Both Tosi and Sebastiani are committed to maintaining Milk Bar’s quality products as it moves in this direction.
How can retailers get in on the Milk Bar hype? Deli Market News will keep you updated.