Get your typing fingers at the ready—the all-new California Food Expo has officially opened up registration for buyers and exhibitors. Once known as the Fresno Food Expo, the show has transformed itself to be a comprehensive outlet for retail and foodservice buyers located across the globe to connect with California food companies. The expo—hosted at the Fresno Convention & Entertainment Center—will also be held during fall for the first time ever, shifting to a September 9-10 schedule.
“There are so many producers I’ve never heard of or seen before at the Expo,” shared Randy Ducummon, Vice President for Whole Foods Market, Northern California & Reno, as well as a member of the Expo’s Retail Advisory Council. “It makes the Expo experience a great way to find new and emerging items that are on trend.”
California boasts twice as many food and beverage manufacturing facilities than any other state, according to the Expo’s press release, with nearly 400 different crops grown annually. In total, California’s food industry is valued at $72.27 billion.
“California is home to world-renowned food producers, growers, and innovators,” said Amy Fuentes, Manager of the California Food Expo. “We’re excited that our new Expo date will showcase an expanded variety of products from over 15 different categories crafted by large-scale manufacturers, boutique brands, and budding food entrepreneurs. It will be a true reflection of California’s dominating food industry.”
Now featuring an expanded two-day agenda, this year’s Expo will include:
With qualifying business credentials, retail and foodservice buyers can register to attend free of charge, and California food and beverage companies can take advantage of special exhibitor pricing by registering to exhibit before April 1st.
Pereg Natural Foods offers up a whole host of ways to switch up the classic summertime fare: hamburgers.
The federation estimates that producers have lost at least 2.3B dollars in revenues through March due to higher tariffs against U.S. dairy.
Claudia Looze, as WCMA's new Communications Assistant, will support the association's expanding array of member benefits.