B Corp Certified fresh-focused grocer New Seasons Market is taking the natural next step in its quest for growth. Building off of last year’s investments in core stores, staff benefits, and relationships with local producers and community partners, New Seasons Market announced plans to retool its leadership structure. This plan includes Forrest Hoffmaster assuming the role of Chief Executive Officer and Kristi McFarland taking on the role of Chief Strategy Officer—both Hoffmaster and McFarland were the retailer's Co-Presidents prior to this announcement.
“We’ve had a successful year coming together around our mission,” said newly appointed CEO Forrest Hoffmaster in a press release. “We have a passionate and dedicated staff and an incredible purpose-driven leadership team committed to the long-term health of our organization, staying true to our founder-inspired values, and being a leader in the industry. Our team is structured to bring these priorities to life.”
Hoffmaster first joined New Seasons Market as Chief Financial Officer in 2016. As Co-President, Hoffmaster has worked to cultivate the company’s sustainable business practices through its ongoing partnership with Conscious Capitalism. Hoffmaster also oversaw business development, real estate, finance, technology, and data.
“I’m so proud of what we’ve accomplished over the last year as a team with complementary strengths. With diverse experience and perspectives around the table, we ensure that our customers, communities, staff, vendors, and business sustainability efforts are embedded in every decision we make,” said Kristi McFarland, CSO. “This is just the beginning of a really exciting year, and we have an incredible team in place to champion our mission and create positive, sustainable outcomes in our local food system.”
McFarland joined New Seasons Market as Chief People Officer in 2014, building the company’s position as an employer of choice. In her time as Co-President, McFarland oversaw the company’s people strategy, advanced progressive workplace practices, led community relations, and strengthened brand engagement.
According to the retailer’s press release, the two will continue to work with an experienced executive team—a team including Chief Operations Officer Mark Law and Chief Marketing Officer Mary Wright.
Congratulations to Forrest Hoffmaster and Kristi McFarland on their new positions!
