Always one to stay on top of consumer demand, Organic Valley is celebrating the new year by adding a new product to its 100 percent grass-fed milk line. Hitting shelves soon, the company’s new Organic Valley Fat Free Grassmilk® will offer shoppers a lower-fat option to meet their needs.
“Organic Valley identified a consumer desire for a fat-free grass-fed option,” said Alex Schams, Brand Manager. “With an extensive network of farmer-owners who dedicate their herds to grassmilk production, Organic Valley is uniquely qualified to meet this demand in the organic dairy sector.”
With demand for milk from grass-fed cows on the rise, boasting a three-year compound annual growth rate (CAGR) increase of 27 percent according to SPINS, and an estimated 34 percent of grass-fed customers searching for fat free or low-fat milk, Organic Valley is using its expertise to capitalize on the growing market with this recent line expansion.
Organic Valley’s new Fat Free Grassmilk provides the same nutrient density and commitment to 100 percent grass-fed cows as the rest of its popular product line, according to a release from the company. All of the company’s milk is made from third-party certified grass-fed cows raised on organic family farms and are at pasture over 150 days a year.
Cows used to produce Organic Valley milk are fed 100 percent grass and dried forages and never fed grain. As a result of the brands dedication and practices, each of its milk products features subtle seasonal flavors of the pastures that grass-fed consumers desire, and offers essential nutrients like vitamins A and D.
Available now for order, Organic Valley Fat Free Grass Milk has an SRP of $5.99 for each half-gallon, and will be making its way to stores in January.
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