Panera Bread is testing out a new gluten-free option in a select market this month, hoping to capitalize on the rising trend.
A Yahoo Food report explains that the fast-casual restaurant is trialing a Rosemary Focaccia Roll in 15 stores across the Detroit-area by the end of October. The company intends to launch the product nationwide in the second-half of 2016, according to Yahoo Food.
The report described the item as “dense with a chewy texture.” The roll, which is made with olive oil and then coated in it, gave the item a “greasy feel,” and it gives off a nutty flavor profile when toasted.
While some may cry out, “it’s about time,” the chain most recognized for its freshly-baked goods said that they needed to find a product they were happy with before entering the gluten-free game.
Rather than rely on artificial ingredients, gums, and chemicals, Panera decided to create a focaccia roll that was made with white sorghum from Africa, and speckled with sprouted broccoli, chia, and flax seeds.
The item will be called “gluten-conscious” because it is served alongside other made-with-gluten items in the store. It costs $1.50 more as an option on a sandwich, 75 cents more as a side choice, and a $1.00 each if bought at retail.