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Panera Bread Rolls Out Gluten-Free Rosemary Focaccia Rolls in Detroit

Panera Bread Rolls Out Gluten-Free Rosemary Focaccia Rolls in Detroit

Thursday, October 15th, 2015

Panera Bread is testing out a new gluten-free option in a select market this month, hoping to capitalize on the rising trend.

A Yahoo Food report explains that the fast-casual restaurant is trialing a Rosemary Focaccia Roll in 15 stores across the Detroit-area by the end of October. The company intends to launch the product nationwide in the second-half of 2016, according to Yahoo Food.

Panera Bread's Rosemary Focaccia Roll (Source: Yahoo Food)

The report described the item as “dense with a chewy texture.” The roll, which is made with olive oil and then coated in it, gave the item a “greasy feel,” and it gives off a nutty flavor profile when toasted.

While some may cry out, “it’s about time,” the chain most recognized for its freshly-baked goods said that they needed to find a product they were happy with before entering the gluten-free game.

Rather than rely on artificial ingredients, gums, and chemicals, Panera decided to create a focaccia roll that was made with white sorghum from Africa, and speckled with sprouted broccoli, chia, and flax seeds.

The item will be called “gluten-conscious” because it is served alongside other made-with-gluten items in the store. It costs $1.50 more as an option on a sandwich, 75 cents more as a side choice, and a $1.00 each if bought at retail. 

Panera Bread