The Winter Fancy Food Show was an eventful one for Partners®, A Tasteful Choice Company, because the company not only got to hobnob with the best of the specialty food industry, but also had the chance to show off its new line of Mia Dolci Crispy Shortbread Cookies, as well as its revamped cracker packaging. The shortbread cookies are lighter and crispier than traditional shortbread and are sure to draw in consumers. Similarly, the pumped-up packaging of its Artisan Snack Crackers, Artisan Deli Crackers, and Hospitality Packs are prepped to catch shoppers’ eyes.
Available in Chocolate Swirl, Lightly Lemon, Cinnamon Spice, and a seasonal Pumpkin Spice, Partners’ Mia Dolci Crispy Shortbread Cookies are a thoughtfully sweet treat. The cookies are made with fresh, wholesome ingredients like cane sugar, fresh lemons, and real butter, resulting in a light, crispy delicacy. Consumers who are looking for cookies with less sugar and fewer calories will be delighted to discover Mia Doci Crispy Shortbread Cookies, a snack that is slow baked, with carefully selected ingredients for outstanding flavor and texture, all while using no artificial flavors or sweeteners.
“Partners’ mission is to provide gourmet artisan crackers and cookies for the food conscious consumer—those who care about what they put into their bodies,” said Cara Figgins, President, in a recent press release. “These cookies are most inspiring because of what we choose to include and what we choose to exclude. They have no artificial sweeteners, no high fructose corn syrup, no hydrogenated oils, and no artificial flavors or preservatives. They’re made with real, honest ingredients and are low in sugar, with just 7 grams per 4-5 cookie serving.”
The company meticulously selects better-for-you ingredients for their products, and if they are unable to find a reliable, trustworthy source, it makes the ingredients in-house. Only the best quality and potently flavored ingredients are used, such as house-made fresh lemon juice and zest for its Mia Dolci Lightly Lemon Crispy Shortbread Cookies, fine Dutched cocoa for its Chocolate Swirl, Indonesian cinnamon for its Cinnamon Spice, and real pumpkin puree for its Pumpkin Spice.
Not content to stop at new products, Partners has jazzed up the marketing for its Artisan Snack Crackers, Artisan Deli Crackers, and Hospitality Packs. The company’s Artisan Snack Crackers and Hospitality packs (with five flavors, each) will feature vibrant new packaging, alongside its Artisan Deli Crackers (with three flavors), which will also feature the same bright colors and design, as well as a new horizontal orientation.
“We think these updates strengthen this already successful product line and will connect with our customers,” said Figgins. “Refreshing our product packaging to stay relevant with the consumer is of utmost importance to us. We aim to keep our packaging fresh and modern, eye-catching, and ultimately a reflection of the high quality crackers inside.”
Based on customer feedback, the packaging redesign is a strategic branding strategy. The artistic reinforcements of the company’s brand values on the snack cracker boxes and cellophane packaging of the deli crackers and hospitality packs call out the products’ unique qualities. The new horizontal orientation of the deli style tray crackers is in an effort to improve on the aesthetic appeal and ease of display of the products. Communicating carefully chosen, wholesome ingredients, the creative patterns reinforce the company’s commitment to excellence.
Keep reading Deli Market News for more updates on new products and marketing.