With the growth of the $2.5 billion meat snack category and rising demand, Perky Jerky is sporting a new look that looks to answer all consumer questions at a glance.
"We're confident about our superior taste, texture and overall product quality that is a result of our proprietary manufacturing process,” Brian Levin, Chairman of the Herd, Perky Jerky, said in a press release. “Now our packaging reflects what we've always done – and that is make the best tasting jerky on earth. And if consumers do not agree, we are offering a money back guarantee."
That guarantee is now featured front-and-center on its new packaging, promising a full refund to any who do not find think it upholds the “Perky Jerky is the Best Tasting Jerky on Earth” statement on the front corner of the bag.
The new packs also bear a panel of nutrition facts, which the company states allows consumers to recognize what sets Perky Jerky apart from the competition.
"Perky Jerky has been making healthy jerky since we first launched, and nowadays a clean ingredient deck in the category is a dime a dozen," Levin said. "In regards to claims, everyone already knows that jerky is a high protein snack. We've taken it a step further and addressed all of our nutritional facts, including sugar, right on the front. We're not being selective and only showing off our healthiest attributes."
Perky Jerky added that each batch is carefully handcrafted using all natural, quality ingredients during the marinating process to meet the demand for healthy, protein-rich foods. Current flavors include:
Producing over 250,000 bags each week, the brand touts a diverse distribution, from natural foods retailers like Whole Foods and Sprouts Farmers Market, to mass retailers like Target and Wal-Mart and more. All in all, in 60,000 check lanes in 30,000 locations nationwide.