After the success that followed Beyond Meat®’s Beyond Burger, the company is filling in the missing links in its brand with its newly released Beyond Sausage™. Keeping with the brand’s promise to help consumers find healthy options, the Beyond Sausage continues the company’s expansion into the meat aisle with plant-based meat alternatives and can be found exclusively at a Whole Foods Market in Colorado this week.
“I love Beyond Sausage first and foremost because it’s truly so enjoyable to eat but also because I see it as an advance in our team’s relentless march toward a perfect build of meat from plants,” said Ethan Brown, CEO of Beyond Meat, in a company press release. “Though we aren’t there yet, I’m encouraged by the progress we’ve made with Beyond Sausage and look forward to hearing what the consumer thinks.”
With more protein, 43% less total fat, 38% less saturated fat, 27% less calories, and 26% less sodium than traditional pork sausage, the Beyond Sausage is made from an assembly of pea, fava bean, and rice proteins, and includes trace amounts of beets for color, coconut oil for mouth-watering juiciness, and is wrapped in a 100% plant-based casing derived from algae. Offered in three flavors–Original Bratwurst, Hot Italian, and Sweet Italian–the Beyond Sausage has a similar juicy taste and texture to pork sausage that will satisfy vegetarians and carnivores alike.
“As a category leader in plant-based meat alternatives, Beyond Meat has revolutionized how consumers get their protein,” said Red Elk Banks, Vice President of Whole Foods Market’s Rocky Mountain region. “We’re thrilled to introduce the Beyond Sausage to our Boulder shoppers, and proud to partner with Beyond Meat on the introduction of another innovative and delicious plant-based protein.”
For Boulder natives looking to try something new, Beyond Meat recommends the Original Bratwurst enjoyed topped with sauerkraut and mustard, the Hot Italian with grilled red and green peppers, and the Sweet Italian with pickled vegetables, pepperoncini, and grilled red onions.
Excuse me, I have to take a road trip to Colorado now.
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