Consumers perusing through the refrigerated deli section will have a new treat of a convenience item from Garden Fresh Gourmet. The salsa and dip maker has unleashed a new line of refrigerated soups in four flavors to answer the consumer plea for quality soups.
“Americans eat more than 10 billion bowls of soup each year, and the fresh refrigerated soup category is growing rapidly as consumers seek products that taste great, but have fewer, high-quality ingredients,” explained, Todd Putman, General Manager, C-Fresh CPG.
According to a press release, the new soups will launch to retailers this month, and include the following four flavors featuring on-trend ingredients:
Garden Fresh, a subsidiary of Campbell Soup Company, which has made a presence for itself in the deli section with refrigerated salsas and dips, has released this new twist on soups to answer consumer demand for delicious and ingredient-rich fresh packaged foods. Each soup is crafted using garden vegetables and herbs, and then paired with other recognizable proteins, and on-trend flavors.
“Our new Garden Fresh Gourmet® soups mark the first category expansion for the brand since acquisition, and as we built this new line of soups, we were careful to adhere to the simple recipe instilled by the founders: gather the best ingredients, combine them in the perfect way, and sell them at a reasonable price,” continued Putman.
The soups are cultivated by Garden Fresh in small batches, and are free from the following:
Garden Fresh is packaging each soup in a 24 oz container, with a suggested retail prize of $5.99. The company stated that in addition to offering consumers tasteful soup selections, the new line is right in step with its high-quality mission to afford familiar products with a twist and at an affordable price.
