Black Kassel - Snack like Royalty
Venus Wafers - The Original Mariner Biscut Company - Made simple - Made right
Garden Fresh Gourmet Vice President of Marketing Diego Norris Talks Strategic Products and Expansions

Garden Fresh Gourmet Vice President of Marketing Diego Norris Talks Strategic Products and Expansions

Tuesday, December 6th, 2016

As consumers put more focus on fresh ingredients, retailers are using additional resources to tap into the growing refrigerated soup category. Garden Fresh Gourmet, a company recently acquired by Campbell Soup Company, is serving up a new line of refrigerated soups, in addition to its existing array of innovations and offerings, in response to this burgeoning segment.

Diego Norris, Vice President of Marketing at Garden Fresh Gourmet spoke to me about on the motivation behind the soup launch for a flourishing segment.

Diego Norris, Vice President of Marketing, Garden Fresh Gourmet“The soup category as a whole is worth $5.9 billion and is expected to grow 44 percent by 2020, which is roughly $115 million. We are also seeing a gravitation towards eating more fresh food, particularly among millennials," he says. "Recent research has shown that twice the number of millennials, versus non-millennials, are only shopping in the perimeter of grocery stores.”

Garden Fresh Gourmet’s refrigerated soup line marks the first expansion for the brand since the company’s acquisition by Campbell Soup Company and has allowed Garden Fresh Gourmet to enter a category where the brand could leverage its small-batch capabilities with Campbell Soup Company’s extensive soup expertise.

Garden Fresh Gourmet perfects its offerings through chef-inspired flavor explorations, consumer feedback, and recipe refinement through several rounds of tweaking. This process results in affordable, high-quality soups that are free from artificial flavors, sweeteners, and preservatives.

In response to the flavor inspiration behind the soups, Norris says, “Our flavor innovation is inspired by our consumers’ lifestyles and growing preference for carefully crafted, flavor-forward options. All of the Garden Fresh Gourmet soups feature everyday favorite flavors with a culinary twist to further engage consumers’ palates.”

When it comes to merchandising new products, Garden Fresh Gourmet utilizes new item tags to draw attention and tap into further sales during product launches. The company has also found success in cross-promotion of its products to enhance sales.

So, what’s next for the blossoming soup-connoisseurs? Diego tells me the company is planning to roll out redesigned packaging for all of its products beginning in early 2017. This rebrand will conclude next fall with the line of refrigerated soups.

As the brand continues to grow, keep all eyes to Deli Market News for the latest on Garden Fresh Gourmet and the refrigerated soup category.

Garden Fresh Gourmet

Black Kassel - Snack like RoyaltyVenus Wafers - The Original Mariner Biscut Company - Made simple - Made right

Have a new product, press release or story idea?

Let us know

In This Story

Garden Fresh sparked the fresh salsa revolution when Jack & Annette Aronson began making it in back of their BBQ restaurant. Now we’re America’s #1 fresh salsa.

Convenient, tasty solutions for everyone and every occasion. Campbell’s®​ soups. Made for real, real life.

American Butter Institute Urges FDA to Address Mislabeled “Butter” Products

The company urges the USDA to take prompt enforcement action against seven “butter” substitutes that allegedly violate the agency’s food labeling requirements.
View Press Release

Harvest A Great Time This Fall With These Hampton Farms Recipes On Your Table

The company partners with and supports local farms to seed and harvest all its peanuts.
View Press Release

Beetology Introduces New Beverages

The company launches cold-pressed, simple, nutrition-packed wellness juices made from nature's superfood—beets.
View Press Release

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release