With increasing consumer demand for plant-based food and soup season underway, General Mills' Progresso brand has launched its new line of Good Natured vegan soup for consumers to warm up with in the brisk fall weather.
“We know that consumers are more interested in plant-based diets. With Good Natured soups, we’re celebrating vegetables and showing that beans are not boring and lentils can be fun,” said Roger Galloway, Progresso Marketing Manager, according to a press release. “Whether you start your Mondays going meatless or recently started pinning vegetarian inspiration, our unique flavors will satisfy your hearty appetite.”
The line, born of Progresso’s passion for making it easy and fun to eat more vegetables, is available in three unique flavors:
Good Natured soups are vegan, provide ¾ cups of vegetables, and use different bean bases and vegetable purees to achieve a delicious, hearty and creamy texture, all while not using any dairy ingredients. Good Natured soups also have no preservatives or colors from artificial sources. Good Natured soup is available nationally in the soup aisle.
For more information on the hottest new flavors to hit retail deli sections, stay tuned to Deli Market News!