Johnsonville Introduces New Premium Breakfast Sandwich Collection

Mixing up breakfast options, Johnsonville introduced its Premium Breakfast Sandwich Collection now available all-day for grab-and-go feasting. Made with high-quality ingredients and innovative flavor combinations, Johnsonville’s new line features five new signature hand-held breakfast options available for c-store operators to leverage the all-day breakfast trend.

“Our new Premium Breakfast Sandwich Collection is part of Johnsonville's commitment to offer high-quality foodservice products to c-store operators and help them raise the profile of their grab-and-go program," said Sarah Babb, Director of Foodservice Marketing, in a press release.

Backed by three years of research with c-store consumers, Johnsonville’s new breakfast sandwiches deliver flavors core-on-the-go consumers know and love, as well as appeal to millennial and generation Z consumers hungry for premium grab-and-go foods. These sandwiches combine proteins, like full-flavored Johnsonville sausages, real eggs, and cheeses, with unexpected on-trend bread carriers and roasted vegetable combinations and are available in a variety of popular flavors and formats like patties and split links.

There is an uptick in the demand for grab-and-go breakfast foods. According to Datassential's 2016 C-Store Keynote, convenience store breakfast sales have grown by 40% since 2012. Johnsonville's new pre-packaged, individually wrapped Premium Breakfast Sandwich Collection includes:

• Breakfast Sausage & Waffle Stack: Savory Johnsonville Breakfast Sausage and real, fresh eggs sandwiched between two sweet waffles.
• Italian Breakfast Panini: Johnsonville Italian Split Sausage with real scrambled eggs, provolone cheese, roasted peppers and onions, on grilled sourdough bread.
• Savory Breakfast Croissant: Savory Johnsonville Breakfast Sausage Patty, real scrambled eggs and mellow cheddar cheese on a flaky, buttery croissant.
• Andouille Scramble Wrap: A spicy breakfast wrap full of Johnsonville Andouille Sausage Slices, roasted peppers and onions, velvety three cheese blend, and real scrambled eggs in a chile-tomato tortilla.
• Spicy Sausage Bagel: Johnsonville Smokehouse Jalapeno Bacon Cheddar Split Sausage, real scrambled eggs, and provolone cheese on an authentic NY-style thin everything bagel.

Johnsonville's new Premium Breakfast Sandwiches' packaging provides c-store operators several different display and selling options, which include offering sandwiches hot and ready in Johnsonville branded warmers, pass-through warmers, or in their refrigerated cooler case. These sandwiches also give operators merchandizing flexibility in selling them as part of a combo meal with beverages or a snack.

Like all Johnsonville products, the Premium Breakfast Sandwiches are made with the operator's convenience in mind, frozen for storage convenience, and available 12 sandwiches to a case.

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