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Johnsonville Introduces New Premium Breakfast Sandwich Collection

Johnsonville Introduces New Premium Breakfast Sandwich Collection

Wednesday, October 25th, 2017

Mixing up breakfast options, Johnsonville introduced its Premium Breakfast Sandwich Collection now available all-day for grab-and-go feasting. Made with high-quality ingredients and innovative flavor combinations, Johnsonville’s new line features five new signature hand-held breakfast options available for c-store operators to leverage the all-day breakfast trend.

Sarah Babb, Director of Foodservice Marketing, Johnsonville“Our new Premium Breakfast Sandwich Collection is part of Johnsonville's commitment to offer high-quality foodservice products to c-store operators and help them raise the profile of their grab-and-go program," said Sarah Babb, Director of Foodservice Marketing, in a press release.

Backed by three years of research with c-store consumers, Johnsonville’s new breakfast sandwiches deliver flavors core-on-the-go consumers know and love, as well as appeal to millennial and generation Z consumers hungry for premium grab-and-go foods. These sandwiches combine proteins, like full-flavored Johnsonville sausages, real eggs, and cheeses, with unexpected on-trend bread carriers and roasted vegetable combinations and are available in a variety of popular flavors and formats like patties and split links.

Premium Breakfast Sandwich Collection

There is an uptick in the demand for grab-and-go breakfast foods. According to Datassential's 2016 C-Store Keynote, convenience store breakfast sales have grown by 40% since 2012. Johnsonville's new pre-packaged, individually wrapped Premium Breakfast Sandwich Collection includes:

  • Breakfast Sausage & Waffle Stack: Savory Johnsonville Breakfast Sausage and real, fresh eggs sandwiched between two sweet waffles.
  • Italian Breakfast Panini: Johnsonville Italian Split Sausage with real scrambled eggs, provolone cheese, roasted peppers and onions, on grilled sourdough bread.
  • Savory Breakfast Croissant: Savory Johnsonville Breakfast Sausage Patty, real scrambled eggs and mellow cheddar cheese on a flaky, buttery croissant.
  • Andouille Scramble Wrap: A spicy breakfast wrap full of Johnsonville Andouille Sausage Slices, roasted peppers and onions, velvety three cheese blend, and real scrambled eggs in a chile-tomato tortilla.
  • Spicy Sausage Bagel: Johnsonville Smokehouse Jalapeno Bacon Cheddar Split Sausage, real scrambled eggs, and provolone cheese on an authentic NY-style thin everything bagel.

Johnsonville's new Premium Breakfast Sandwiches' packaging provides c-store operators several different display and selling options, which include offering sandwiches hot and ready in Johnsonville branded warmers, pass-through warmers, or in their refrigerated cooler case. These sandwiches also give operators merchandizing flexibility in selling them as part of a combo meal with beverages or a snack.

Like all Johnsonville products, the Premium Breakfast Sandwiches are made with the operator's convenience in mind, frozen for storage convenience, and available 12 sandwiches to a case.

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