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Applegate® Adds Some Sizzle to the Season with its Season's Meatings Holiday Campaign



BRIDGEWATER, NJ
Monday, December 4th, 2017

Applegate, the nation's leading natural and organic meat brand, announces its Season's Meatings campaign, celebrating holiday traditions and clean, crave-able food served during the season. On December 2nd, the brand will launch The Bacon Express, a pop-up food truck that will be 'bacon spirits bright' in select east coast cities. Its two-week tour will culminate at New York City's iconic Radio City Music Hall, where Applegate is proud to be an official partner of the Christmas Spectacular Starring the Radio City Rockettes.

The Bacon Express Tour

Starting in Orlando, FL and traveling north, The Bacon Express will add some sizzle to the season by serving a holiday-inspired menu created by Chef Ian Knauer, an accomplished TV Host, author, and journalist. Chef Ian and Applegate have collaborated to create a mouthwatering menu of indulgent treats that elevate the nostalgic flavors of the season with Applegate Naturals® Sunday Bacon® – from candied bacon to bacon hot chocolate.

This bacon lover's winter wonderland will pop-up at local retailers and events in Orlando, Atlanta, Alexandria, Philadelphia, and New York City, serving complimentary bacon treats.

Orlando, Florida

  • Saturday, December 2nd, 11am – 3pm: Whole Foods Market Bayhill
  • Sunday, December 3rd, 2pm – 6pm: Light Up SODO

Atlanta, Georgia

  • Tuesday, December 5th, 11am – 3pm: Whole Foods Avalon
  • Wednesday, December 6th, 1pm – 9pm: Atlantic Station Ice Rink & Snow Show

Alexandria, Virginia

  • Saturday, December 9th and Sunday, December 10th, 11am – 7pm: Alexandria Holiday Market

Philadelphia, Pennsylvania

  • Tuesday, December 12th, 11am – 7pm: Dilworth Park

New York, New York

  • Thursday, December 14th and Friday, December 15th, 12pm – 5pm: Radio City Music Hall

The Partnership

Applegate is proud to be teaming up with The Madison Square Garden Company as an official partner of the Christmas Spectacular Starring the Radio City Rockettes. As an official partner, Applegate will have a prominent marketing and brand presence inside Radio City Music Hall from selling Applegate Naturals® Beef Hot Dogs at the concession stand to being incorporated into one of the most iconic numbers of the Christmas Spectacular, "New York at Christmas." The Christmas Spectacular Starring the Radio City Rockettes is running now through January 1, 2018. The 2017 production features dazzling Rockettes dance numbers, spectacular costumes and state-of-the-art technology.

"For so many families, the Radio City Rockettes and the Christmas Spectacular have become a holiday tradition that we are incredibly honored to become a part of, as the only official natural and organic meat partner of the production," said Nicole Glenn, Applegate vice president of marketing. "We are very excited for the opportunity to serve our hot dogs - the inspiration behind our mission – at food and beverage stands inside Radio City Music Hall and hope attendees will leave with the desire to look for other Applegate products during their next grocery store visit."

Applegate offers a wide variety of high-quality natural and organic products that make holiday entertaining easier, more delicious, and worry-free. In addition to its signature Applegate Naturals® Sunday Bacon®, Applegate breakfast sausages are the perfect complement to savory breakfasts and brunches, while its selection of salamis and prosciuttos are holiday helpers for creating a beautiful charcuterie board.

For more information about Applegate, The Bacon Express Tour, or to find quick & easy holiday recipes, visit www.applegate.com.




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