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Press Release Bread & Bakery

Bakkavor USA Launches Breadeli Bread

Tuesday, March 5th, 2019

Breadeli, a new brand of artisanal breads, is launching a variety of Rustic Flats at the 2019 Natural Products Expo West, Booth H1228.

Headed by Bakkavor Bread USA, Breadeli is the company’s first foray into the US bread arena. Already the clear leader in the UK’s chilled bread space, Bakkavor dominates the industry with an 81% share, and growing, in the UK market.

Bakkavor is thrilled to expand their expertise into the US with the launch of the Breadeli Bread brand. Breadeli’s Rustic Flats are baked using a day-long process at the new 35,000 square foot Bakkavor USA manufacturing site in Charlotte, NC to become an industry leader here in the US.

Ben Waldron, President & CEO, Bakkavor USA“Bakkavor decided to invest in the US bread market to spice up a category that hasn’t been overly innovative in recent years. In a somewhat stagnate industry, we are confident that our Breadeli Rustic Flats will reignite the consumer’s love for bread. We built Breadeli around the current trends and understanding that people want better-for-you ingredients and versatile products that take you from breakfast to dessert. Our Rustic Flats do just that,” said Ben Waldron, Bakkavor USA President & CEO

Simply Amazing Bread

Taking time and doing the little things right, makes all the difference. The folks behind Breadeli live and work by that statement. It takes 24 hours, from start to finish, to create each loaf of their delicious, light, airy, and delightfully chewy Rustic Flats. It all begins with the soul of the bread, their secret- recipe sourdough starter, and end with their rich range of toppings that beautifully enhance these tender, handcrafted flats. Free from artificial flavors and preservatives, you can, and will, feel

good about making this bread a regular part of your diet.

Breadeli, a new brand of artisanal breads, is launching a variety of Rustic Flats at the 2019 Natural Products Expo West

Incredibly versatile, Breadeli Rustic Flats can take you from breakfast to dessert and every snack in between! Serve with butter alongside your morning eggs, pile high with sandwich fixings, top with sauce and cheese to create a delicious pizza, slather with Nutella... the options for delicious creations and recipes are limitless. Take your pick from 5 mouthwatering flavors: Basil Pesto, Roasted Tomato, Garlic Butter, Original, and Italian Herb.

Breadeli will be available in retail outlets and on Amazon in early 2019. For more info visit,

Visit us at IDDBA Booth #1510

In This Story

The secret to the Breadeli difference lies in another place and time. Our day-long baking process was born from a European tradition that grants our sourdough starter and a few simply good...

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