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Belgian Boys Introduce Mustache-Shaped Chocolate Chip Cookies on JetBlue

Monday, May 7th, 2018

Beginning May 2018, Belgian Boys’ newest cookie treat will be available on all JetBlue flights as a complimentary snack across all cabins.

“Chocolate Chip cookies continue to be an American favorite across all audiences. We are proud to be adding a millennial twist on the classic biscuit, with the introduction of bite size mustache shaped Choc ‘O Chip cookies,” said Greg Galel, Founder of Belgian Boys.

Belgian Boys products

The “Mini Cookie Stash” is presented in a whimsical, blue, single serve pouch featuring Skinny and Chubby, the company’s icons. These on-the-go cookies snacks are nut free, non-GMO and kosher.

“We took the perfect crunchy butter cookie and added real Belgian chocolate chips. Our mini mustache cookies are big on flavor and big on giving,” said Galel. “It is an honor for us to be partnering with JetBlue as we bring our newest product introduction to life. It is a great opportunity to bring Europe’s finest flavors to the U.S. by offering premium ingredients and the highest level of quality to today’s modern-day consumer.”

Elizabeth Windram, Vice President of Marketing, JetBlue“Innovating the onboard experience continues to be a key focus for us at JetBlue,” said Elizabeth Windram, Vice President of Marketing, JetBlue. “Our team spends a lot of time curating the variety of complimentary snack options we serve onboard. We are excited to add Belgian Boys to our offerings and introduce their newest product – Choc ‘O Chip Mini Cookie Stash – to JetBlue customers.”

Our mini Cookie Stash comes in a portable 1 oz. pouch, perfect to snack “on the go.” Belgian Boys Choc ‘O Chip cookies stand out from the current cookies on the market as the cookies are made with real Belgian chocolate. In addition, the cookies are nut free, non-GMO, and made with premium ingredients, no artificial flavors, colors or preservatives. They are kosher certified and come in a serving size of less than 140 calories per pouch.

Anouck Gotlib, Creative Director, Belgian Boys"With the introduction of our mustache shaped chocolate chip cookies we seek to involve the consumer and raise awareness for their affiliated charities” said Anouck Gotlib, Creative Director at Belgian Boys. “The combination of a high-quality product and a charitable initiative, offers a way to both share our European treats and engage consumers. Launching this product on JetBlue serves as the perfect platform, in keeping with our company values, and giving back to the community."


A post shared by Belgian Boys (@belgianboys) on

Belgian Boys continues its social revolution...simply snap a picture while rocking that “Stash” and share it on social media, following Belgian Boys instructions, while on Fly-Fi. The passengers will be able to nominate the charity of their choice for a donation of part of the product’s proceeds. Each month a winner will be posted on Belgian Boys’ official website. For more info, click here.

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